So, iPhone developers have woken up and noticed that being in the App Store alone is not going to drive sales.

Some developers are reclaiming their 30% listing fee worth by naming their Apps with obscure characters up front so that they appear at the top of the list. TheCodingMonkeys are pondering wether they should rename their app "A Circulator".

According to the stats we keep on click rates in our newsletters, that would be a smart move, as the click rates decrease dramatically the further down a link appears.

But it gives the app store a strange and cluttered feeling...