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<title>O&apos;Reilly Digital Media Blog Design Category</title>
<link>http://blogs.oreilly.com/digitalmedia/design</link>
<description>O&apos;Reilly Digital Media Blog</description>
<language>en</language>
<copyright>Copyright 2008</copyright>
<lastBuildDate>Thu, 26 Jun 2008 13:03:20 -0800</lastBuildDate>
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<item>
<title>Ringing Cedars Covers</title>
<description><![CDATA[In November of 2007, while I was clambering around <a href="http://www.digitalfieldguide.com/blog/1054">Zion Canyon at night</a>, exploring <a href="http://www.digitalfieldguide.com/blog/1053">the Wave</a>, and getting <a href="http://www.digitalfieldguide.com/blog/1066">lost in the desert</a>, Phyllis fielded a business call from <a href="http://www.ringingcedars.com/" target="_new">Ringing Cedars Press</a>. Ringing Cedars is the English language publisher of a series of books by Vladimir Megr&#233. 

The Ringing Cedars series conveys the wisdom, strength, and experience of Anastasia, a woman found naked upon the Siberian taiga. Anastasia provides insights on a wide range of topics ranging from health and utopian lifestyles to the measures needed to save our earth. Apparently, there's a mysterious energy encoded in Anastasia's words, and the more you read the books "the better you'll feel." 

In any case, the Ringing Cedar series is a massive bestseller in Russian. While an English edition was in print at the time the Ringing Cedars publisher contacted us, the publisher was interested in creating a completely new and elegant design for the United States market. To this end, the publisher had hired noted book designer (and artist) <a href="http://www.billgreaves.com/" target="_new">Bill Greaves</a> and conducted a massive artist search. 

The goal was to find an artist with a body of work that could used as cover art. The cover art had to convey inspiration, and that it was both natural and imbued with a strong, creative life force. In addition, the art needed to be unique, distinctive, instantly recognizable, and cohesive. With these requirements in mind, the Ringing Cedars publisher was interested in my <a href="http://www.flickr.com/photos/harold_davis/sets/72157594286677210/" target="_new">Digital Photogram series</a>, which they had found on the Web. You can read more about some of the techniques I used to create this style of image in <a href="http://www.digitalfieldguide.com/blog/659">Xrays, Photograms, and Cross Processing, Oh My!</a>

Here's a product shot of the <a href="http://www.flickr.com/photos/harold_davis/sets/72157605740522863/" target="_new">nine Ringing Cedars covers</a> in a group.

<a href="http://www.ringingcedars.com/" target="_new"><img src="http://www.digitalfieldguide.com/images/ringing cedars covers.png" border="0" width="570"/></a>

The deal that I eventually negotiated with Ringing Cedars for the cover art was interesting because it was one part licensing, and one part assignment. Six of the images that wound up being used on the series cover were licensed, with minor modifications in some cases. On the other hand, I created three new cover images to fit the specific needs of the series titles. I always enjoy this kind of creative image creation, which usually leads me into some neat places in the process of fulfilling the needs of my client.

In the same way that the business arrangements were both fish and fowl (licensing and assignment), in a very real sense all the Ringing Cedars cover images involve both photography and digital painting. Each cover image is different in terms of where it falls on this spectrum. For example, the sunflower used for the cover of the first volume ("Anastasia") is pretty much a digital photo, whereas the butterfly used on the cover of the fourth volume ("Co-creation") is mostly digital painting from an original photo. That said, I think the team consisting of the publisher, the designer Bill Greaves, and Phyllis and myself, did a wonderful job of coming up with a cohesive look across a wide range of subjects. 

Here are a few of the <a href="http://www.flickr.com/photos/harold_davis/sets/72157605740522863/" target="_new">nine Ringing Cedars covers</a> (along with some links to stories about how the images were created). These three covers show the range of imagery from photography to digital painting. You can see the full set of nine covers in the <a href="http://www.digitalfieldguide.com/blog/1299">story on my blog</a>.

<a href="http://www.digitalfieldguide.com/blog/1133"><img src="http://farm4.static.flickr.com/3156/2598846508_64ef225eeb.jpg" border="0"/></a>

I blogged the image used on this cover <a href="http://www.digitalfieldguide.com/blog/1133">here</a>. We ultimately cut the flower off its stem to make it "float" on the black background. At the request of the client, I also worked in Photoshop to enhance the red glow in the center of the flower.

<a href="http://www.digitalfieldguide.com/blog/1079"><img src="http://farm4.static.flickr.com/3017/2598854030_8f25223c8d.jpg" border="0"/></a>

I blogged the image used on this cover <a href="http://www.digitalfieldguide.com/blog/1079">here</a>. More <a href="http://www.flickr.com/photos/harold_davis/sets/72157603428366765/" target="_new">dragonfly images in this series</a>.

<a href="http://www.digitalfieldguide.com/blog/647"><img src="http://farm4.static.flickr.com/3232/2598014557_c88bbca201.jpg" border="0"/></a>

I blogged the image used on this cover <a href="http://www.digitalfieldguide.com/blog/647">here</a>.

You can see the full set of nine covers in the <a href="http://www.digitalfieldguide.com/blog/1299">story on my blog</a>.]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2008/06/ringing-cedars-covers.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2008/06/ringing-cedars-covers.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>

<category domain="http://www.sixapart.com/ns/types#category">Photography</category>


<category domain="http://www.sixapart.com/ns/types#tag">book covers</category>

<category domain="http://www.sixapart.com/ns/types#tag">cross-processing</category>

<category domain="http://www.sixapart.com/ns/types#tag">photogram</category>

<category domain="http://www.sixapart.com/ns/types#tag">xray</category>

<pubDate>Thu, 26 Jun 2008 13:03:20 -0800</pubDate>
</item>

<item>
<title>The Making of the dekePod video: 101 tips</title>
<description><![CDATA[<div class="ap_r"><a href="http://blogs.oreilly.com/digitalmedia/upload/2008/06/DekePodSF_27.jpg" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/upload/2008/06/DekePodSF_27.jpg" alt="DekePodSF_27.jpg" title="Click to enlarge" width="148"/></a></div>

Yes, dekePod is back with a vengeance with <a href="http://digitalmedia.oreilly.com/2008/06/24/dekepod-101-photoshop-tips.html">"101 Photoshop Tips in Five Minutes</a>." After you watch the "second pilot", as with any encounter with creative genius (or monstrosity, as the case may be), you might find yourself wanting to know more about how this masterpiece was spawned. So I've written up a <a href="http://www.deke.com/content/the-making-dekepod-pilot-2-101-tips">"Making Of" article over at deke.com</a> to demonstrate the lengths we will go to to prove that artists love geeky things too. Sign up for a free account to read the whole piece (and access to a bunch of other cool tutorials and stuff), and get your behind-the-scenes view of Photoshop video training history in the making. 

]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2008/06/the-making-of-the-dekepod-vide.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2008/06/the-making-of-the-dekepod-vide.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">adobe</category>

<category domain="http://www.sixapart.com/ns/types#tag">dekedod</category>

<category domain="http://www.sixapart.com/ns/types#tag">photoshop</category>

<category domain="http://www.sixapart.com/ns/types#tag">video production</category>

<pubDate>Tue, 24 Jun 2008 10:29:26 -0800</pubDate>
</item>

<item>
<title>Coming Soon: The Return of DekePod</title>
<description><![CDATA[<div class="ap_r" style="margin: 16px;"><a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/05/Deke_Red_wall.jpg" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/05/Deke_Red_wall.jpg" alt="Deke_Red_wall.jpg" title="Click to enlarge" width="148"/></a></div>


Why is this man jumping off the wall? The return of DekePod. I shot this on the set of Deke's soon-to-be-released next installment of DekePod, a podcast from our own Deke McClelland that made its first <a href="http://digitalmedia.oreilly.com/2006/05/03/dekepod.html">irreverent appearance</a> a while back to great acclaim. The latest round will feature plenty of in-your-face, World-According-to-Deke information on all things digital imaging. Stay tuned this summer. 
]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2008/05/coming-soon-the-return-of-deke.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2008/05/coming-soon-the-return-of-deke.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">deke mcclelland</category>

<category domain="http://www.sixapart.com/ns/types#tag">photoshop</category>

<category domain="http://www.sixapart.com/ns/types#tag">podcast</category>

<pubDate>Sun, 04 May 2008 22:26:34 -0800</pubDate>
</item>

<item>
<title>Using Bridge to View iDisk Contents</title>
<description><![CDATA[I often have to find a particular image or document on a remote drive. especially ftp types, and I was wishing the other day that my otherwise wonderful ftp client (Transmit) would just give me thumbnails so I could visually find the picture I wanted without having to download the whole folder to look for it. Today, I realized that I could (sort of) make that happen in Bridge. If I'd already had my iDisk available in the Finder, then Bridge could access the contents thereof and give me previews. So, I could point Bridge at the folder of samples from say <a href="http://www.oreilly.com/catalog/9780596529888/?CMP=ILC-dm_nav_related-books">Harold Davis's new book,</a> and find the one with poppies on it without having to download the whole book. 

<div class="ap_c" style="margin: 16px;"><a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/03/iDisk%20via%20FTP.jpg" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/03/iDisk%20via%20FTP.jpg" alt="iDisk via FTP.jpg" title="Click to enlarge" width="400"/></a></div><div class="apcaption"><b>I could actually get thumbnails of the PDFs that were in my iDisk Public folder.</b></div></div>

So I tried it with a mounted ftp drive, and well, let's just say it probably would have been better to download the whole folder and look for the image I wanted. Some previews were created in Bridge...eventually. But I really didn't understand what mysterious factor was making that happen for some of them and not others. And then, the beachball started spinning and Bridge needed to be restarted. Apparently, <a href="http://brendenwilson.com/2008/01/10/adobe-bridge-and-windows-vista-ftp-network-location-unbrowsable.html">Windows (Vista) users have a similar experience.</a>

But a real answer can't be far off. Perhaps an intrepid O'Reilly Digital Media Community member might have a thought?

(And, by the way, let me just say that we got a preview copy of Harold's book in the office this week and it's beautiful. It should be in stock in April, and we'll have a limited quantity at Photoshop World if you stop by the booth.)]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2008/03/using-bridge-to-view-idisk-con.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2008/03/using-bridge-to-view-idisk-con.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">adobe</category>

<category domain="http://www.sixapart.com/ns/types#tag">bridge</category>

<category domain="http://www.sixapart.com/ns/types#tag">file management</category>

<category domain="http://www.sixapart.com/ns/types#tag">ftp</category>

<category domain="http://www.sixapart.com/ns/types#tag">idisk</category>

<category domain="http://www.sixapart.com/ns/types#tag">previews</category>

<pubDate>Wed, 12 Mar 2008 21:10:25 -0800</pubDate>
</item>

<item>
<title>The Drop Cap from L</title>
<description><![CDATA[After three years of tweaking, I finally dropped off the files for my new book, <em><a href="http://www.storycardtheater.com/products.html#moonprincess" target="_blank">The Moon Princess</a>,</em> at the printer today. One of the last design challenges was creating a drop cap for the opening word, Long. The white space at the L's right edge broke the flow.

Googling around for ideas, I found this vintage <a href="http://www.adobe.com/print/tips/totalidsn14/index.html" target="_blank">screencast</a> by O&#8217;Reilly author <a href="http://www.oreillynet.com/pub/au/1367" target="_blank">Deke McClelland</a>. He demonstrates several ways of bulking up an L in InDesign. First, there's the standard three-line drop cap:

<a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-L.gif" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-L.gif" alt="drop-cap-L.gif" title="Click to enlarge" width="148"/></a>

Then, he drop-title-capitalizes the whole first word:

<a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-title-case.gif" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-title-case.gif" alt="drop-cap-title-case.gif" title="Click to enlarge" width="148"/></a>

Finally, he settles on drop-capping every letter in the word:

<a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-caps.gif" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-caps.gif" alt="drop-cap-caps.gif" title="Click to enlarge" width="148"/></a>

None of those approaches looked right on my text, because the first paragraph was only two lines long. My solution was to "lift-cap" the L by doubling its size and making it bold. That put the horizontal part of the character on the same baseline as the rest of the word, leading the eye into the phrase. To enhance the connection, I emboldened the rest of the phrase as well:

<a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-up.gif" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/02/drop-cap-up.gif" alt="drop-cap-up.gif" title="Click to enlarge" width="148"/></a>

I could have experimented with a different font for the L; I also considered putting it in a black box and reversing the color. But in the end, I thought this approach looked cleanest. 

How have you dealt with the drop cap from L?








]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2008/02/the-drop-cap-from-l.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2008/02/the-drop-cap-from-l.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">adobe</category>

<category domain="http://www.sixapart.com/ns/types#tag">books</category>

<category domain="http://www.sixapart.com/ns/types#tag">design</category>

<pubDate>Tue, 12 Feb 2008 17:41:07 -0800</pubDate>
</item>

<item>
<title>Deke Helps Discover New InDesign Secrets</title>
<description><![CDATA[One of my favorite podcasts got even sassier this week when our own <a href="http://indesignsecrets.com/indesignsecrets-podcast-069.php">Deke McClelland dropped in on the fabulous InDesign Secrets</a> with David Blatner and Anne-Marie Conception. During the podcast, Deke plays "Stump the Hosts" by bringing up all the little annoying problems we encountered during the creation of his new <a href="http://www.oreilly.com/catalog/9780596529765/index.html">InDesign One on One</a> book. Listen with amazement while Anne-Marie, in real time, comes up with an awesome workaround solution to the inability to apply a keyboard shortcut for the character style [None, as Deke and David sit idly by discussing the arcane and possibly useless technique of duplicating the effect of Unsharp Mask using only Gaussian Blur. 

Deke must have made an impression. David and Anne-Marie each posted follow up commentary on questions he brought up this week. David warns about the weird effect of the <a href="http://indesignsecrets.com/beware-the-double-effect-with-object-styles.php">double-application object style</a>. And Anne-Marie expands on her <a href="http://indesignsecrets.com/keyboard-shortcut-for-none-character-style.php"> elegantly cool solution</a> for how to assign a keyboard shortcut for [None]. Bottom line, a don't miss this raucous  episode of one of the consistently terrific podcasts you should be listening to anyway. ]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2008/01/deke-helps-discover-new-indesi.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2008/01/deke-helps-discover-new-indesi.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">indesign</category>

<category domain="http://www.sixapart.com/ns/types#tag">photoshop</category>

<category domain="http://www.sixapart.com/ns/types#tag">podcast</category>

<pubDate>Mon, 14 Jan 2008 23:34:13 -0800</pubDate>
</item>

<item>
<title>Viewing Subfolder Contents in Adobe Bridge</title>
<description><![CDATA[Here's a feature some of my savviest Creative Suite friends didn't know about (so I know it's cool): you can view the entire contents of a folder, including thumbnails of all the subfolder items, all at once in the  Bridge window. Adobe calls this the Flat View, and the only real trick is finding the tiny, obscure "Flatten View" button quietly stashed in the Filter panel. Make sure said panel is showing (Window > Filter Panel) and look for the button right underneath the "Filter" tab. For some inexplicable reason, it's represented by a folder with a red circle/slash symbol. (Maybe it's supposed to mean "No Subfolders?")

<div class="ap_c"  style="margin: 16px;"><a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/01/Flatten Image Icon.jpg" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/01/Flatten Image Icon.jpg" alt="Alt Text" title="Click to enlarge" width="400"/></a><div class="apcaption">The Flatten View icon is is hidden in the Filter panel.</div></div>

Once you find the thing, simply click the icon, and voila, you are presented with thumbnails of all your subfolder items in one handy window. If you're looking for one particular file in a hierarchically organized collection, you don't have to click down into individual subfolders (and back) searching for it. 

This has been particularly handy for managing the image files for books I'm editing. Take Derrick's soon-to-be-released <a href="http://www.oreilly.com/catalog/9780596517663/">The Digital Photography Companion</a>, for instance. During the editorial process, I keep the image files in manageable-sized folders, organized by chapter so they can be easily shipped out to the tech editor, copyeditor, etc. But when the Design department wants an image from the interior to use for a catalog or brochure, I can use the Flatten View feature to scan the whole collection looking for that awesome shot of San Francisco without having to remember it's in Chapter 3. 

<div class="ap_c"  style="margin: 16px;"><a href="http://blogs.oreilly.com/digitalmedia/uploads/2008/01/Art plus Subfolders.jpg" class="highslide" onclick="return hs.expand(this)"><img src="http://blogs.oreilly.com/digitalmedia/uploads/2008/01/Art plus Subfolders.jpg" alt="Alt Text" title="Click to enlarge" width="400"/></a><div class="apcaption">Applying the Flatten View command to my "Art" folder, gives me an "Art + subfolders" window with thumbnails of all the images from every chapter of the book in one view.</div></div>

You can apply the features of the Filters panel to the whole set, too. So once you have all the files in the window, you can still filter by file type, keyword, and other handy categories. (In my case, I might ask for keyword, "San Francisco" to get every shot of SF in the entire book.) When you're done, click the mystery icon again and Bridge puts you back in your hierarchically organized parent folder with subfolders intact. ]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2008/01/viewing-the-contents-of-your-s.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2008/01/viewing-the-contents-of-your-s.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">adobe</category>

<category domain="http://www.sixapart.com/ns/types#tag">bridge</category>

<category domain="http://www.sixapart.com/ns/types#tag">photo editing</category>

<category domain="http://www.sixapart.com/ns/types#tag">workflow</category>

<pubDate>Fri, 04 Jan 2008 14:30:01 -0800</pubDate>
</item>

<item>
<title>The Much Ballyhooed All-Adobe Workflow</title>
<description><![CDATA[<p>For most of the 1990s, the design market was shared by three programs: page-layout software QuarkXPress, image editor Adobe Photoshop, and drawing application Macromedia FreeHand. (Some shops preferred Illustrator, but FreeHand tended to be the more popular choice of page designers.) This benefited users by inspiring fierce competition between the suitors, with each doing its dead-level best to remain on top in its respective market. But because the rivals rarely saw eye-to-eye, it also ensured a certain amount of cross-application friction. There was no such thing as consistent color. And throughout most of the decade, none of the programs supported the others&#8217; native file formats. As a result, Photoshop and FreeHand had to export to standardized formats that didn&#8217;t take advantage of their most recent innovations, and XPress was left bottom-feeding from aging import technology and downright antique graphics-handling functions, many of which had been designed to suit grayscale graphics.</p>

<p>Today&#8217;s more progressive design market is increasingly dominated by InDesign, Photoshop, and Illustrator, all from a single vendor, Adobe Systems. Time will tell how Adobe handles its monopoly-esque position. Does it innovate to keep us buying its products? Or does it take us for granted, cut resources from its graphics and design development, and pursue markets that have nothing to do with us (and everything to do with our middle managers)?</p>

<p>It&#8217;s hard to predict, but for the present, things honestly couldn&#8217;t be better. InDesign, Photoshop, and Illustrator respect each others&#8217; color profiles, so assuming consistent color settings, a shape that looks red in Illustrator appears in same shade of red in Photoshop and InDesign. The three programs share common tools and palettes, making it easy to flit from one program to another. And best of all, they recognize and fully support the PSD and AI formats, which are capable of saving every layer, transparency setting, and dynamic effect that Photoshop and Illustrator can dish out. This extraordinary level of support presents us with three practical advantages:</p>
<ul>
	<li><p><strong>Advantage #1</strong>: You no longer need to create two copies of your artwork, one in the native file format that preserves layers and a second in a cross-application standard that can be read by the layout program. Just save one file that supports all features of the program&#8212;PSD in the case of Photoshop and AI for Illustrator&#8212;and import that file into InDesign.</p></li>

<div class="ap_r" style="margin: 16px;"><a href="http://72.34.62.15/digitalmedia/uploads/2007/12/PS-ID-comparison.jpg" class="highslide" onclick="return hs.expand(this)"><img src="http://72.34.62.15/digitalmedia/uploads/2007/12/PS-ID-comparison.jpg" alt="PS-ID-comparison.jpg" title="Click to enlarge" width="148"/></a></div>
<li><p><strong>Advantage #2</strong>: InDesign supports all layers and translucent objects inside PSD and AI files. This means you no longer need to trace the opaque boundaries of an imported image with a clipping path, the way you did when importing images into QuarkXPress. Consider the image files pictured here (you can click to enlarge). On the left is a knife that casts a shadow, as it appears in Photoshop. Knife and shadow exist on separate layers; the background is transparent. When I place the layered PSD file into InDesign, the transparency remains intact). On the right, the result is a photo-realistic composite with a tapering shadow, something clipping paths cannot come close to matching.</p></li>

<div class="ap_r" style="margin: 16px;"><a href="http://72.34.62.15/digitalmedia/uploads/2007/12/Illustrator-Options-DBox.jpg" class="highslide" onclick="return hs.expand(this)"><img src="http://72.34.62.15/digitalmedia/uploads/2007/12/Illustrator-Options-DBox.jpg" alt="Illustrator-Options-DBox.jpg" title="Click to enlarge" width="148"/></a></div>
<li><strong>Advantage #3</strong>: You can share complex artwork between Illustrator and InDesign via the clipboard. For example, just copy a group of paths in Illustrator, switch to InDesign, and paste. If you have the right options turned on, as shown here, you can even edit the paths in InDesign.</p></li>
</ul>

<p>To increase compatibility between Adobe&#8217;s products, it is essential that you save your artwork properly from the originating application. Some advice:</p>

<ul>
	<li><p>When saving a document from Illustrator CS3 in the Illustrator format, be sure to include the .ai extension at the end of the filename. When asked how to save the file, turn on all available check boxes, as pictured above right. The first, Create PDF Compatible File, makes the file readable by InDesign. The next, Embed ICC Profiles, permits InDesign to display the colors just as they appeared in Illustrator. And the last, Use Compression, makes the file its absolute smallest without throwing away any important data.</p></li>
	<li><p>When creating an opaque Photoshop image&#8212;which you can recognize by the lack of a checkerboard pattern&#8212;I recommend that you flatten the document by choosing Layer&#8217;Flatten Image before importing it into InDesign. This reduces the size of the file on disk. I also recommend that you save the image to the TIFF format. With LZW compression turned on, TIFF usually results in smaller files than PSD, and with no loss in quality.</p></li>
	<li><p>If you want to convey transparency to InDesign, as I did when importing my knife image, delete the Background layer in Photoshop and reduce the file to as few layers as possible. Then use the Save As command to save the image under a different name (so as not to harm the original). Use either the PSD or TIFF format.</p></li>
</ul>

<p>So to those of you who&#8217;ve permitted the Creative Suite to swaddle you in the warm embrace of an all-Adobe workflow, rest easy. InDesign, Photoshop, and Illustrator work like cogs in a great, harmonious wheel.</p>
<span class="mt-enclosure mt-enclosure-image"><a href="http://72.34.62.15/digitalmedia/uploads/2007/12/IDCS3oneonone.gif"><img alt="" src="http://72.34.62.15/digitalmedia/assets_c/2007/12/IDCS3oneonone-thumb-180x219.gif" width="180" height="219" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;"/></a></span>
<p>For more information on getting consistent color across the Creative Suite, InDesign&#8217;s transparency and effects, and importing Photoshop and Illustrator files into InDesign, check out my newest book, <a href="http://www.oreilly.com/catalog/9780596529765/">Adobe InDesign CS3 One-on One.</a> For more on leveraging layers and transparency in Photoshop, there&#8217;s a best-selling Photoshop version as well, aptly named <a href="http://www.oreilly.com/catalog/9780596529758/">Adobe Photoshop CS3 One on One</a>. </p>
]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2007/12/the-much-ballyhooed-alladobe-w.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2007/12/the-much-ballyhooed-alladobe-w.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">adobe</category>

<category domain="http://www.sixapart.com/ns/types#tag">illustrator</category>

<category domain="http://www.sixapart.com/ns/types#tag">indesign</category>

<category domain="http://www.sixapart.com/ns/types#tag">photoshop</category>

<pubDate>Thu, 13 Dec 2007 12:37:34 -0800</pubDate>
</item>

<item>
<title>Why Artists Are Different</title>
<description><![CDATA[<p>A sculptor I know likes to say, "Art is a hammer knocking at your eyeballs." Architect <a href="http://architecture.about.com/od/greatbuildings/ig/Modern-and-Postmodern-Houses/Vanna-Venturi-House.htm" target="_blank">Robert Venturi</a> described one of his approaches as "contradiction juxtaposed." </p>
<div class="image center" style="width:400px;"> <img alt="Amy X Neuburg live" src="http://www.oreillynet.com/digitalmedia/blog/images/amy-x-neuburg-live.jpg" width="400" height="437" />
  <p><a href="http://www.amyxneuburg.com" target="_blank">Amy X Neuburg</a>, here live at EXIT Theatre, juxtaposes fiery operatic vocals with electronic audio loops. (Photo by Rob Thomas)</p>
</div>
<p>Much successful art, it seems to me, takes concepts&#8212;or symbols of concepts&#8212;and squishes them together so our brains are provoked into making new connections. The art, or hammer-like impact, derives from the <em>way</em> those symbols are juxtaposed, the artist's skill in adjusting <a href="http://alistapart.com/articles/contrastandmeaning" target="_blank">contrasts</a>&#8212;dark vs. light, repetition vs. surprise, fast vs. slow, sharp vs. blurry, realistic vs. distorted.&nbsp;.&nbsp;.&nbsp;.</p>
<p>There's a whole chapter in <a href="http://www.ArtOfDigitalMusic.com" target="_blank">my book</a> called "Distortion is Art," inspired by sound designer Gary Rydstrom's advice to his staff while working on the tornado movie <em>Twister.</em> I was particularly intrigued by the tension between the computer's  power to generate perfect copies with the artist's  instinct to distort and juxtapose.</p>
<p>I was thinking about that  after reading an artist's reaction to my latest podcast, "<a href="http://digitalmedia.oreilly.com/2007/05/24/digital-media-insider-podcast-13-seize-the-rhythm.html" target="_blank">Seize the Rhythm</a>," which was about hearing the  rhythms all around us and blending them into songs. The sigh of tires on the pavement, the stuttering voice of a nervous caller on an answering machine...there are so many patterns out there to explore.</p>
<p>But what this artist said made me realize that a big part of art is the  original vision:</p>]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2007/06/why-artists-are-different.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2007/06/why-artists-are-different.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">industry</category>

<pubDate>Mon, 04 Jun 2007 15:02:44 -0800</pubDate>
</item>

<item>
<title>The Gospel According to Terry McBride (Nettwerk)</title>
<description><![CDATA[The man of the hour in my book at the moment (and actually for a number of years now) is my friend and  colleague Terry McBride, Founder & CEO of <a href="http://www.nettwerk.com">Nettwerk</a>-- an artist-centric,  forward thinking  artist management firm that also houses a label and a publishing arm for its artists.

Terry is an artist advocate; we are cut from the same cloth.  He has run Nettwerk now for over 20 years, and he's far and away the most artist-friendly guy in the industry.   Some of the top artists who have chosen to be on his label over the years include:  Coldplay, Sarah McLachlan, Barenaked Ladies, Dido & Avril Lavigne (among many others) -- most of whom remain staunchly loyal to him.   The reason is that Terry is charting a new course for artists in the digital age.    I first met Terry about 12 years ago when        I was driving music efforts at Apple -- and he came to me about sponsoring this new concert series called Lilith Fair that he and Sarah were launching; to my chagrin, Apple passed on the opportunity and of course Lilith was a huge success in the three (or so) years that it took place.  He was ahead even then.

With regard to Avril, he's launched a Manga series of animated cartoon stories that speak directly to the core of her audience (these will live online and in book form).   Terry also believes strongly in honoring the cultures where an artist has big audiences.   For example, under Terry's direction, Avril has also recorded several of her songs in multiiple languages geared towards her fans in the countries where she's strongest.   Avril's #1 in the charts this week -- so he must be doing something right.  He's also taken on the industry -- in particular the RIAA (lobbying group for the major record labels in DC).   The RIAA have been suing fans who are caught downloading songs illegally, including underage kids.    When one of Avril's fans was sued accordingly, Terry took a stand agains the RIAA & took on the kids' legal bills.

Terry is also a leading advocate for 'collapsed copyrights' where artists retain control over their recorded masters, their publishing & domain names -- thereby allowing them full control (and the majority of their revenues) with a wide range of licensing opportunities.   This makes the job of a major film studio music supervisor much easier, for example -- in the case of their desire to use a Barenaked Ladies track -- when they can just go directly to the artist and get the deal done (one-stop-shopping).  And of course the artist pockets the majority of the proceeds in turn.   

There are many other such examples of where Terry is paving the way for artists to retain control over their assets and revenue streams. and connect in a much more meaningful, long-lasting way with their core audiences.   I couldn't be more in synch with his philosophies, and artists & the industry at large are also starting to sit up and take notice; Terry's been the subject of countless articles and interviews in the past year & has been actively sought out as a Keynote speaker at a myriad of industry conferences.   If you want to know where things are headed for artists in digital music moving forward, listen to what the man says.]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2007/05/the-gospel-according-to-terry-1.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2007/05/the-gospel-according-to-terry-1.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">music</category>

<category domain="http://www.sixapart.com/ns/types#tag">riaa</category>

<pubDate>Tue, 01 May 2007 11:07:36 -0800</pubDate>
</item>

<item>
<title>World Usability Day</title>
<description><![CDATA[<p><strong>Related link:</strong> <a href="http://worldusabilityday.org/">http://worldusabilityday.org/</a></p>

<p>Thursday, Nov 3 is the first <a href="http://worldusabilityday.org/">World Usability Day</a>, so designated by the <a href="http://www.upassoc.org/">Usability Professionals Association</a>. A gimmick? Maybe, but let's face it, making technology serve humans instead of vice versa is a cause that needs all the help it can get.</p>

<p>I still hear way too many technologists (this means you, smarty pants) saying that the whole problem is that customers are stupid.</p>

<p>From a story on the Usability Day site, written by a usability expert who was defeated by his Hummer's $3,000 navigation system (the system is known as "Nat"):</p>

<blockquote><p>I called the dealership to complain and they explained that I needed to go through a training seminar in order to learn how to use this navigation system... At the time of this writing, I have had this truck now for over a year and still have not used this very-important-to-me-at-time-of-purchase feature. I just sent our office administrator out to my truck to see if she could make sense out of the nav system...</p>

<p>After spending 30 minutes in the truck, driving around town, she came back in with a frustrated look. "They made you pay three grand not to listen to music?" she asked. That's right. Since Nat requires a DVD to be inserted into the CD drive, you can't listen to CDs while driving.</p></blockquote>

<p>Here's one that's a little more inspiring:</p>

<blockquote><p>Dutch manufacturers realized that a fly painted on the porcelain of a urinal nearly always became a "target" for men using the facility. And the fly is positioned in precisely the right place for minimal spillage or splashback.</p>

<p>Clever those Dutch!</p></blockquote>]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2005/11/world-usability-day.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2005/11/world-usability-day.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<pubDate>Wed, 02 Nov 2005 20:32:56 -0800</pubDate>
</item>

<item>
<title>Shooting video for the iPod &amp; other small screens: the value of a close-up</title>
<description><![CDATA[The recent release of an iPod that plays video creates a new world of opportunities for the independent producer &#151; to get an idea of the scale, think how podcasting has changed the distribution of audio programs in the past year alone. DVDs and online streaming have long enabled people to make and distribute professional quality video with commonly available prosumer equipment: podcasting your video now enables you to reach an even broader audience. 

The translation from creating images for a TV or computer display to working in the medium of an iPod&#8217;s 2.5 inch LCD screen, however, may take some getting used to. The place to start is by considering the size of the images in your frame. Just as the shift from theatrical viewing to home viewing (via DVD, VHS, and cable TV) changed the way cinematographers frame their work, the opportunities created by the very small screens of the iPod and other portable devices demand a different type of screen composition. 

Wide shots, such as landscapes, look great in a theater, but don&#8217;t always hold up as well on a TV screen. Close-ups, especially of people&#8217;s faces, look great even on smaller TVs, which is why you may notice newer films feature more close-up shots and fewer dramatic widescreen vistas. As I wrote in my soon to be published O&#8217;Reilly book <em><a href="http://www.oreilly.com/catalog/dvfilmmaking/">DV Filmmaking: From Start to Finish</a></em>   if the focus of your shot fills your frame it will retain its impact, even at a smaller size. 

Case in point, the sandwich shown below:<br>
<IMG SRC= "http://www.digitaldocumentary.org/blog/sandwich320.jpg" align="center"><p>
This image is shown at 320 x 240 pixels, which is a frame size the iPod accommodates &#151; see the <a href="http://www.apple.com/ipod/specs.html">iPod tech specs page</a>. A frame of DV is 720 pixels wide, more than twice the size of the image here. Even at this size, the sandwich still retains its visual power (positive or negative depending on your feelings about pastrami and/or the consumption of beef) due to the extreme close-up framing. This image of a sandwich from the world famous Katz's deli appears in chapter 3, <em>Composing a Shot to Fit Your Output Medium</em>, which covers shot types and screen size in detail. I photographed the sandwich from so many angles (to make sure I got exactly the right composition) that the waiter came over and asked me if I wanted him to take a picture of me and the sandwich together.

If you have a wider framing, and feel the focus of your shot gets lost when you reduce the frame size you can always crop your video. Many video editing and compression programs offer a crop feature that lets you decide which parts of a shot you&#8217;d like to retain and which you&#8217;d like to leave on the cutting room floor. Cropping your video may do a disservice to your original composition, for example I like the plastic squeeze-bottles of mustard and the assortment of pickles that appear in the background of the image above &#151; if I cropped the shot differently they might not appear in my revised image. At the same time, cropping is a great way to highlight a specific detail and draw attention to a particular element in your shot. I considered cropping the original image of the sandwich from full size down to 320 x 240 so only a detail of the pastrami remained in a super tight extreme close-up, but decided not to because I didn&#8217;t want to turn off all the vegetarian members of my potential audience. <br>
Once you&#8217;ve got your video composed to fit your target screen size, the next step is encoding it to an iPod compatible format. I&#8217;ll save that for another posting.

Stay tuned, and bon appetit.]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2005/10/shooting-video-for-the-ipod-ot.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2005/10/shooting-video-for-the-ipod-ot.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">video recording</category>

<pubDate>Tue, 18 Oct 2005 07:27:50 -0800</pubDate>
</item>

<item>
<title>The Myth Of The Lightning Bolt: Creativity &amp; Copying</title>
<description><![CDATA[<p><strong>Related link:</strong> <a href="http://www.npr.org/templates/story/story.php?storyId=1583370">http://www.npr.org/templates/story/story.php?storyId=1583370</a></p>

I'm just catching up with a great NPR series on creativity called Intersections, which you can listen to online starting <a href="http://www.npr.org/templates/story/story.php?storyId=1583370">here</a>. I think it applies not only to art but all forms of creativity, including engineering, product design and more.

Sample quote from the first instalment by reporter Elizabeth Blair: "The public often thinks of artistic inspiration arriving in a sort of thunderbolt moment of creativity. The truth is, almost nothing is created out of thin air."

Quoting California State University Northridge art professor Edie Pistolesi, Blair reports "[Art is] a visual language and we learn language by copying... [Pistolesi] says art teachers and students are still struggling with this lingering perception that creativity comes solely from innate talent. She points out that a painter as original as Vincent Van Gogh told his brother that art, like algebra,  has fixed laws that one must learn. Pistolesi says Van Gogh literally copied Japanese prints and other art that inspired him in order to learn technique."

Blair also refers (with some audio examples) to the Beatles learning rock and roll by copying American bands, Stephen Sondheim memorizing some Bernard Hermann movie music, and the famous quote attributed to both Picasso and Stravinsky that "Lesser artists borrow, great arists steal."

I'd add these points:

1) Creative people don't copy just to learn, they do it because it <i>engages the creative part of the brain in a mode it understands</i>. I've done this exercise with corporate clients: First, try to play a simple group percussion piece by reading a simplified notation that anyone can learn in a few minutes but which forces you to think logically. This leads to failure, even for people who actually have musical ability. Then, have the group learn the piece simply by <i>mimicking</i> me as I show each person his or her part. Success, even for complete non-musicians.

2) Although anyone can learn to think creatively, there is a qualitative difference between a genius and everybody else. We can all learn to take bigger steps by following the masters. But when a genius copies, the next step is likely to be a giant leap.]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2005/04/the-myth-of-the-lightning-bolt.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2005/04/the-myth-of-the-lightning-bolt.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">content</category>

<category domain="http://www.sixapart.com/ns/types#tag">interview</category>

<pubDate>Sun, 03 Apr 2005 14:30:15 -0800</pubDate>
</item>

<item>
<title>Mapping/GIS needs outdoor Augmented Reality</title>
<description><![CDATA[<p><strong>Related link:</strong> <a href="http://tinmith.net/">http://tinmith.net/</a></p>

Augmented Reality (AR) has been an emerging technology for a while now.  As far as civilians are concerned, there certainly aren't many practical implementations of AR to speak of.  I know this must be the case, because every time I mention it to a friend or colleague, they graciously smile and nod.

AR represents a form of computer graphics that is displayed (various ways, usually using some form of headset) on top of the real world in front of a user.  This could range from a user seeing the names of restaurants floating in front of him while walking past them down the street.  Or it could be seeing the location of an airstrip while looking down from an airplane in the dark.  Just think of any type of computer-accessible information that could be geographically linked and imagine being able to "see" it right in front of you.

I want to see AR applied to my area of interest - mapping.  While certainly AR has some strong ties to locational information in general, it could serve a very specific purpose in various industries using Geographic Information Systems (GIS) and mapping.  Many of the key data requirements for AR are readily available in GIS data managed by government and industry, specifically that of Digital Elevation Models (DEM).  

We produce a lot of maps for field crews working in the forest.  It would be great if they could have those maps digitally available through AR - projected in front of them.  They could find the road turn-off to their work area easier, as it gets drawn as a thick line in their display.  They could see the boundaries around their areas without having to hunt for small plastic ribbons tied on trees every few meters.  Or, better yet, they could fly over areas in a helicopter and look down seeing their areas outlined in red on the ground.  Then take it one step further and allow the user to virtually "draw" on the landscape below, having it stored in their database for reference back in the office.  All this capability is shown well in real working examples at the http://tinmith.net link above.

This may sound so unnecessary and a "nice-to-have".  But consider what happens with those hardcopy maps when they are out in the field.  A continual process of matching mapped features to the real world occurs, over and over again, as the user goes through the day.  The same thing that AR does but much more efficiently and way cooler!

I believe it's time to liberate that data from 2D conventional maps and start getting up front and personal with it in the real world.  We need to start getting comfortable to wear wearable computer hardware including motion tracking devices and unintrusive head mounted displays. A lot of current prototypes are large and wouldn't hold up in my outdoor environments.  But, I think the software is ready to be applied.

Wayne Piekarski's Tinmith project at the University of South Australia's Wearable Computer Lab has given me the hope for several years (now), that a usable and affordable solution is no longer just science fiction.  Holodeck move over.  

Download Wayne's <a href="http://tinmith.net/demos.htm"> demo videos </a>, then <a href="http://wearables.unisa.edu.au/projects/ARQuake/www/">check out</a> what it's like to play Quake using AR!


<p><em>Like AR, hate AR, sick of 2d maps?  Let's hear it!  If you want to see this type of thing "happen", let me know.</em></p>]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2004/07/mappinggis-needs-outdoor-augme.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2004/07/mappinggis-needs-outdoor-augme.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<pubDate>Sat, 03 Jul 2004 14:31:26 -0800</pubDate>
</item>

<item>
<title>Monsters, Inc.</title>
<description><![CDATA[I took my kids to see "Monsters, Inc." last night. The graphics for the main characters were strong, but many of the peripheral characters were rendered very simplistically. They clearly spent a lot of time getting Sully's fur to look right, and it did look great. The human toddler (Boo) was rendered too simplistically for my taste, and I think it would have been better to give her some speaking lines. My three-year old is scared of monsters, but he has been talking fluently for over a year.
<br><br>
The plot and themes were strong (not as good as Toy Story I or II, but much better than Bug's Life). The movie was a bit scarier for my kids than I expected, and the pace was quite frantic at times. There was a scene in which a SWAT team decontaminates a monster who came in contact with a human sock. There is an extended chase scene that may make some people motion-sick. The villians are pretty creepy, and there is a horrific machine that sucks screams out of children. (Too graphic/scary for my liking.)
<br><br>
The point of the story is that kids' laughter is much more powerful than fear. It sounds stupid and simplistic, but when Sully (the leading scarer) unintentionally scares Boo, he realizes how many kids he has scared over the years. I'd hate to think how many times I've scared my kids by yelling at them. I resolved to try to never scream at my kids again. Of course, I've made that resolution several times, but maybe this time I'll stick to it.
<br><br>
I was expecting a light night of family fare and instead got slapped in the face with a clue-by-four. Maybe that is why I didn't like it as much as I'd anticipated.
<br><br>
### Get your <a href="http://www.oreillynet.com/weblogs/author/bepstein">Daily Bruce</a>! ###

<p><em>Did you like the movie?</em></p>]]></description>
<link>http://blogs.oreilly.com/digitalmedia/2001/11/monsters-inc.html</link>
<guid>http://blogs.oreilly.com/digitalmedia/2001/11/monsters-inc.html</guid>

<category domain="http://www.sixapart.com/ns/types#category">Design</category>


<category domain="http://www.sixapart.com/ns/types#tag">filmmaking</category>

<pubDate>Sun, 25 Nov 2001 20:57:20 -0800</pubDate>
</item>

</channel>
</rss>