There are a ton of people attracted by the iPhone gold rush who want to write iPhone apps without taking the time to learn Cocoa. Come for the phone but stay for the Mac.

Apple leaving Macworld

On the features page there's a list of all of the Macworld feature presentations. David Pogue is scheduled for Wednesday and Leo Laporte on Thursday by Leo Laporte. You'll also find the Macworld Magazine's Best of Show Awards on Wednesday. No keynote. Nothing is listed for Tuesday.

One of the things I love about writing a book is it forces me to poke around into corners that I would otherwise just gloss over. My latest book on Cocoa Programming is no different -- I'm having a blast.

I've been asking developers lately if they'd want the App store to start selling apps for their Mac and most are enthusiastic about the possibility. But ...

There are so many things that we just don't know.

Friday I got a new iPhone. Nope I didn't stand in line. Actually, maybe I did. It depends on how you count the two hours that I was without a phone hitting reload.

The cost of fixing bugs found early in development is much less than the cost of fixing bugs found late -- like during Q A or after a product ships.

Why bring your *nix app to the Mac if you're a scientist?

Hey, you got Ruby in my Cocoa. Mmmm. Two great taste treats.