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Resistance Is Futile, I Have Been Assimilated


On February 11th, 2008, my life changed. It started out like any other Monday: I got up, made coffee, checked the news and Doonesbury, then logged into the network to get my mail ... and BLAM!

Microsoft Acquires Danger

I was stunned, shocked, flabbergasted, flummoxed, and floored ... please understand, I live in my own little world over here, days go by I don't leave the studio, and so I didn't even get a whiff of a hint of a rumor that a sale was in the works. Last I'd heard was: "We're in a quiet period before IPO, so keep your head down and your mouth shut!"

My colleagues were all twittering about the acquisition, so I tweeted "did my life just get better, or worse?" (spoiler alert: better!) and then I got the email: "ALL HANDS MEETING" at a hotel down the road. Being unable to think straight, I just got in the car and went on over, arriving quite early. I wandered through the (empty) hotel lobby, checked out the (empty) meeting room, and then noticed there was a baby grand piano in the (empty) bar ...

Well, anybody who knows me knows that the one place I feel most comfortable is sitting at the piano, so I sat down, wondering if I still had a job. And since I used to play piano in bars for a living before getting into multimedia audio, I figured maybe I oughta start practicing, since I might be looking for a new gig soon ...

So I started playing the Sidekick ringtones: Tal Vez Despues, FatCat, Twittering Machine, some jazz standards ... and then I looked up to see Hank Nothaft, (former) Danger CEO, on his way to the conference room. He glanced at the piano player in the bar without recognition (granted, he had a lot going on that day, and I was kinda out of context), and kept on walking. My friends and colleagues started filtering in, giving me a few waves and laughs and the occasional "wow, you can really play!" (uh, yeah, they don't give these gigs to chimps, ya know!) until finally, I went in to see what my future would hold ...

While Microsoft HR Acquisitions was assuring us that their department was larger than our entire company, I got an email on my Sidekick from a friend at the Microsoft Game Studio, which read, in its entirety:

Welcome! Your cyborg implant awaits ...

Nice to know they've got a sense of humor about these things over there, because let's face it, folks, I was not a little frightened for my career. I admit it: I've been one of the Mac Faithful since '86, Bill Gates had always been The Enemy, and in my book, Microsoft was the modern incarnation of the Borg Collective. I'd always figured if I ever jumped ship from little startup to big corporation, it would be to Apple or Google or Dolby or someplace like that ...

And yet, truth be told, I know many audio guys at Microsoft, and they're some of my favorite people in the world. Plus an ex-Apple employee once said to me "If you like Apple products, do not work for Apple -- you don't want to know how the sausage gets made!"... a sentiment I understood completely. And yet another guy told me that "Microsoft likes to hire people who never thought of themselves as Microsoft employees," and I certainly fit that mold. So, since it looked like I wasn't gonna get fired that day (in fact, might even make a little money on the deal), I figured I'd just have to man up, hunker down, and see what would happen next ...

Well, I won't (can't) bore you with the details of the subsequent political maneuvering, back-room negotiations, and outright skulduggery that ensued ... suffice to say, $ome folk$ got reeeal happy, others were morally outraged; mistakes were made, missteps were taken; brilliant strategies were presented, then scrapped, then re-formulated, then scrapped again; organizations were reorganized, once, twice, third time's the charm!; travel reservations were booked, orientation meetings were disorienting, parties were thrown, heavy drinking was encouraged, and snarky comments abounded! To say that Danger's transformation from scrappy startup to "a subsidiary of Microsoft" has been a bumpy ride would be the understatement of the week.

BUT here's what happened to your friendly neighborhood sound designer => I am now Audio Director for Microsoft's Entertainment eXperience Group (EXG), a design resource for products in Robbie Bach's Entertainment and Devices division. Just exactly what that means is still something of a work in progress, but one thing's for sure:

I'm relocating to Redmond!

This is kinda huge for me, since I've been a resident of the San Francisco Bay Area for the past (gulp) 30 years (with some time off for bad behavior in Chicago and Greece). Everybody says to me "Won't you miss the sunshine?" to which I reply "I spend most of my time in a sound-proof studio anyway, what do I care what it's doing outside?" Plus the great Northwest seems much more dog-friendly than the Bay Area has become, plus Washington state doesn't seem to be on fire all summer long, plus have you looked at Bay Area real estate prices lately!? Uh, check, please!

AND SO, gentle readers, this will be my last blog from California. I'm packing up my shit, and gettin' the hell outa Dodge! But I promise to continue writing about interactive and mobile audio issues when I get settled into my new place, and I do not plan to change my status as "annoying audio techno-curmudgeon" in any way. When something about this industry annoys the living crap outa me, you can be assured that I will stand up, say outrageous things about it, and then run away, laughing ...

but the next time I do it, don't be surprised if the shirt I'm wearing has a Microsoft logo on it :)

   - pdx

P.S. Please Note: As always, in this blog, I will only ever talk about hardware and software that is currently available for purchase at a T-mobile or Best Buy store near you (or sometimes fictional technology that doesn't exist anywhere [yet]). Anyone looking for inside information, product release dates, or security leaks, should definitely look elsewhere!

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Comments (7)
Read More Entries by Peter Drescher.

7 Comments

Boram said:

Hi Peter. May I say picture of you in a pink piano looks awesome. Congrats on your relocation. Hope Redmond treats you well. Also hoping to see more stuff on your blog in the future:)

best,
b

Hey Peter. The implants, as it turns out, appear to be removable :).. Welcome to Redmond and let me know when you get here!

Thanks Peter. I'm looking (listening?) forward to the new sound of Microsoft. And I agree: All the Microsoft audio folks I've met have been really bright yet warm and sincere — almost humble, in an interesting way.

Ian McKellar said:

Congratulations! I've been wondering if people from Danger will start seeping out and infecting the rest of Microsoft with awesome.

I don't know how I would have felt about the acquisition if I'd stayed at Danger. As an outsider I was happy to have my bits of paper turned into cash money and I'd already gotten over Hank's payout when the IPO was announced. But in my time Outside I've known a few people to go to Microsoft - and love it. They're way up there on my list these days as a company to sell out and go work for. Up there with Apple and Google.

I'll be excited to hear how you find it!

Ian

Mac007 said:

Well I guess now you'll have to sell all your Mac stuff and buy a Zune. ;-)

@Mac007: actually, i already have a Zune ... and teh roxor! stay tuned for an upcoming blog on "why subscription music service is the wave of the future" ...

I know that feeling. It was July 1, 2002 when I came into work at Emagic and everyone was reading the press release informing the world that Emagic was purchased by Apple. They weren't about to promote me to Director of anything so I declined the offer to relocate to Austin or Cupertino. I grew up in the Bay Area and, while I love San Francisco, I'm happy to be living in the Sierra Foothills. Lots of my former colleagues are still happy Apple employees and I hope you enjoy working for MS. I think San Franciscans have an easy time adjusting to Seattle.

Jay said:

Congrats Peter! We all knew the road dog blues man was destined for something great. How's that implant work, anyway? :)

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