America at Home

Rick Smolan gave me a coupon for a version of his book America at Home with a custom cover, and I put Julian and Nicky in the design (see below).

Rick is famous for his Day in the Life series of photography books. Like many of Rick's projects, America at Home is extraordinarily creative in concept. Essentially, the notion of a coffee table photo book has been extended in an unexpected way through the use of POD (print on demand). Each custom copy of America at Home is a colloboration between Rick's team of professionals and the end users who put their own photos on the cover of their copy of the book.