I don’t usually recommend audio products in this post. But I think you’ll agree, this is an important milestone. The press release says it works for Windows and Mac, but it'd probably work on Linux as well.
INFINITUDE!™ 1.0
Dynamic Exaggeration Plug-in!
Saratoga, CA - April 1, 2008 The Sound Guy, Inc. has announced the release of INFINITUDE!™, their long-awaited dynamic exaggeration plug-in!
According to The Sound Guy, INFINITUDE! won’t just make your music louder!
It won’t just make your music ORDERS OF MAGNITUDE LOUDER!
With INFINITUDE!, your music will be INFINITELY LOUDER than anything the public has ever heard (or will ever hear again)! So loud, it will literally set the world on fire!
Using an undoubtedly patentable divide-by-zero process, INFINITUDE! ensures that your music is louder, and therefore better, than anyone else’s!
“We were working on an app that would eliminate the +/- 1.0 limit on CD signal levels, allowing the range to go all the way to +/- 1.1!” explained CEO Earl Vickers! “But then one of our competitors came out with a product called Eleven, which pretty much killed the marketing plan!
“We went back to the drawing board and came up with a brand new concept: Twelve! But the engineering guys pointed out that our advantage would be temporary! We needed a way to leapfrog the competition, to go beyond incremental improvements and WIN THE LOUDNESS WARS ONCE AND FOR ALL!”
Enter INFINITUDE!, the Shock-and-Awe of the audio world!
INFINITUDE! lets you EMPHASIZE! EVERY! SINGLE! NOTE!
But The Sound Guy hasn’t forgotten about those important spaces between the notes! With INFINITUDE!, the quiet, sensitive moments can be JUST AS LOUD AS THE REST OF YOUR SONG — OR EVEN LOUDER! The built-in Subtlety Remover!™ eliminates any hint of nuance, but without flattening your music! Instead, YOUR MUSIC WILL FLATTEN EVERYTHING WITHIN EARSHOT (basically, the whole universe)!
INFINITUDE! — Music never hurt this good before!
System Requirements:
We recommend speakers with an 8/0 ohm input impedance and a power amp with unlimited headroom!
INFINITUDE! supports VST and Audio Unit formats for Windows and Macintosh OS X (Universal for PPC and Intel)!
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That's an awesome piece of software, man!
I was invited to a pre-announcement sneak-preview demo at Musikmesse last week, and it was the first time that I saw people being literally blown away by an audio plug-in. That happened half-way into the demo, when they played a tune recorded with the also-announced-at-Messe Moog Little Phatty Obese Edition. In fact, they're still looking for that guy who was standing right in front of one of the new 800kW Genelec near-field monitors.
Unfortunately, The Sound Guy sound guy received a court injunction so they had to stop the demo after the first day: a few people working on the upper floors of the neighboring Messe Tower had suffered severe cases of sea sickness caused by the Tower's swaying. We had no idea that the demo had caused a minor earth quake around the fair grounds. Who would have thunk that it's really peaceful and quiet at the very epicenter.
But, dang, you should have seen the booths in the drum section of Messe. Never seen such a tangled mess of chrome hardware and cracked wooden drum shells before, I guess. Oh, wait, no, that's not quite right, you see, at that Sex Pistols re-union (well, partial re-union) concert a few years ago...
Wow — so forward-thinking, they announced it before April 1st. I like the idea of louder silence, though.
Seriously, the Sound Guy makes some cool products. I just used SFX Machine on a track last night.
Too subtle.