The Jobs Keynote

Monday morning ... iChat beeps at me to get my attention. The message is, "Hey man, what time does the keynote start."

"Nine pacific," I type back.

"It's 9:15," my unnamed friend replies.

"Yeah but the keynote is tomorrow."

"Guess I can stop hitting refresh on my browser then."

Tuesday morning... there are a ton of folks like my buddy who can't wait til Steve Jobs' takes the stage each year for the Macworld keynote. Sure John Siracusa and others have tried to explain to us that there is nothing exciting the Apple CEO's Steve Jobs' keynotes anymore --- but the number of requests for media credentials for this event grows each year. Video cameras line the left wall of the auditorium on the third floor of San Francisco's Moscone West.

It's not clear whether it's going to be a big keynote or not, but it's always an event.

It wasn't too many years ago that there were only twenty of us in the media line an hour ahead of the keynote. This year I had to provide clips of past articles in order to get in the room. Here's my coverage of this year's keynote.

Duncan and I are working the show again capturing pictures and thoughts from developers who are participating in the ADC Developer Pavilion. On our way over we stop to touch the MacBook Air. As Rainer Brockerhoff has noted - if you think of it in the world of computers the way you think of a Smart car, it makes a lot of sense.

I've had friends tell me that the machine is too big to be the portable they need. None of these friends have actually lifted the computer. It disappears in your hand. There's a part of me that wishes I could justify having one of these. But this week I used my laptop to produce audio for programs on radio, television, and a podcast - the Air is not for me. On the other hand, I'm working hard to justify buying the new eight core machine.