Arguably the biggest concert company in the US (if not the globe), Live Nation, recently announced that they've launched a new online service called Live Nation TV. This new initiative features a vast collection of performances from a large number of venues, including the more intimate House of Blues clubs (which Live Nation purchased last Fall). Hundreds of performance clips and artist interviews are part of the offering, a repository that will grow over time.
The plan is to bring fans a richer concert experience on the Live Nation web site, which with this latest addition will include: concert listings, ticketing purchase opportunities, and premium upgrade options (like VIP pricing -- for preferred seating, parking, artist meet & greets, etc). The hope is, with Live Nation TV as a part of this suite of services, that excitement will increase among concert-going fans -- encouraging them to purchase more tickets and to be part of the action of the 'live' show themselves.
The whole video angle is part of a growing concert industry trend to 'verticalize' the concert experience across multiple platforms (i.e. the Internet, mobile devices, the television, satellite radio, and more). We've seen companies like Control Room (formerly Network Live) break the mold in this context, and the Knitting Factory also recently annouced plans to move into this general area more broadly themselves. The goal is to generate more excitement for the 'live' show experience, sell more tickets, and of course to monetize the concert experience through this wider range of distribution platforms at the same time.
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