Funniest New Audio Technology

While sifting through photos for tomorrow's NAMM show report, I saw this head-scratcher of a phrase near a pair of headphones:

The Real Virtual Reality.

The ’phones come from Beyerdynamic, a German company, and are designed to simulate surround sound. What makes them more real, I suppose, is that they rotate the simulated environment as you turn your head, thanks to a propeller-shaped sensor on the top. The demo did sound realistic, but I'm still wondering about the nomenclature. If "virtual" means fake, is a real fake any better?

Coincidentally, a rep from another German company, Native Instruments, uttered my favorite line of the show. In describing his company's software emulations of old hardware synthesizers, he said they used "true virtual analog synthesis."