Have you ever driven past your favorite arena or club in town, and noticed that somehow you missed one of your favorite groups who just performed there a couple of nights earlier? Or maybe you heard about the show around the watercooler - the next day. Frustrating right? Well say goodbye to that challenge.
A new widget has become available, OnTour, courtesy of PassAlong Networks, that when deployed ensures you'll never miss one of your favorite bands when they come through town. OnTour is available both for the Mac and the PC (in fact it was #1 on Apple.com not long after it launched in September). Once loaded onto your system, it notices what songs you've downloaded onto your hard drive (which artists) & then matches that info with the Pollstar touring database to alert you when one of your favorite artists will be performing in your area. It's really pretty cool! (Full disclosure: PassAlong is one of my clients, and I've been working in support of OnTour directly myself).
OnTour launched with Barenaked Ladies in September of this year; in fact, OnTour just won the Billboard DEMXX award for Best Use of Technology in Service of Artists two weeks ago in LA. Other touring artists and labels will soon be making use of OnTour, and encouraging their fans to download it too.
Categories
Audio
Comments (2)
Read More Entries by Kelli Richards.
Bowzer's Doo Wop Party
This sounds useful in helping artists shift from recording royalties to performing royalties. Jim Griffin cited a study that said 70 percent of the time, people don’t even know when their favorite artist is in town.