Soundtracks for your Digital Life, Sonific SongSpots

Another one of my long-time colleagues (and active collaborators) is Gerd Leonhard, a well-known visionary in digital music and media, media futurist, and author of the bestseller "The Future of Music" (Berklee Press). Back in the dotcom heyday when I first met him, Gerd was the CEO of LicenseMusic.com -- a company focused on making cleared music available to music supervisors and ad agencies. Gerd is currently CEO of Sonific, which builds from the original LicenseMusic model in a sense. Sonific has a mission of making large catalogs of music available for many types of audio-visual uses on the Internet, both for private / non-commercial or promotional purposes, as well as for professional (B2B) users, and licensed products and services.

Sonific has just launched a new B2C service called SongSpots, which enables consumers to discover new music and provides a frictionless mechanism for them to personalize and "sonify" their web sites and multimedia endeavors featuring good music. This then instigates a viral propagation of the music which leads to greater exposure and promotion for the artist, increasing their reach, audience, and revenues.

Everybody wins in this equation -- all constituents in the value chain. Below is a sample SongSpot. Visit Sonific to request a beta test account if you're interested.