We Can Work It Out, Apple v Apple

Currently Apple Records and Apple Computer are back in court -- for the
third time. The dispute centers around Apple Computer not using the Apple
name in conjunction with music-related endeavors. I was in the middle of
the fray during the second court case during my tenure at Apple Computer; we
lost that one. This time I suspect a settlement will be in the offing.
It's so obvious. If I were still at Apple Computer and in the middle of
things this time around, I'd offer Apple Records a very hefty sum to settle
in exchange for getting a two-year exclusive on offering The Beatles music
digitally for the first time anywhere via iTunes. Additionally, I'd invest
a large chunk for advertising that fact with a multi-faceted campaign worthy
of the opportunity. Seems a fairly straightforward solution to me.

What do you think? Is this too simplistic a solution? How do you anticipate
things playing out? I welcome your thoughts and comments.