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Ya Gotta Love Telemarketers


I'm moving this week and today I had some new phone lines installed in the new place. Within an hour of hooking up the phone, I received not one, but three (!), telemarketing calls, all within a 15-minute window. Someone must have determined the optimal time to bother people at home, or the same telemarketer kept calling with different offers.



Coincidentally, on the radio I heard one of the authors of the Cluetrain Manifesto talking about the death of mass marketing. We're well beyond segmentation to the point where individual messages will be tailored to each consumer. Ironically, the marketer doesn't care who we are, so long as we fit the profile. Two of the three telemarketing calls were for the previous tenant. When I said they no longer lived there, I was shocked that the telemarketer didn't try to pitch me. No longer does "or current resident" apply. What a relief.



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Any funny telemarketing stories to share?

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Comments (2)
Read More Entries by Bruce A. Epstein.

2 Comments

REMEMBER said:

U know who should be hating right?
not the poor kid trying to do his/her job, but the company who hires a callcenter in argentina, guatemala or manila where is cheaper to have 200ppl calling all day.
These companies take advantage of the need of work, and the get all the money. Why the poor kid working on the phone looses his/her hearing, gets yelled at and insulted for 6 to 8 hs every day
yes including saturday and sunday.

Remember that when u r being a rude asshole to someone who is doing their job wile being polite to you.

The reason they don't try to sell you is they use a very simple automated system that won't allow them to change the info...even if you said you wanted to buy they wouldn't be able to sell to you. Telling them they have the wrong number is a great way to get off the list.

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