Sebastopol, CA, April 27, 2010 - The sixth annual O'Reilly Where 2.0 Conference showed a capacity crowd how to build on location as a platform March 30-April 1, 2010 at the San Jose Marriot in San Jose, CA. The sold-out event attracted the leaders and grassroots developers of the burgeoning location technology field to three full days of putting location to work.

The Where 2.0 program navigated along the three tracks of mobile innovations, mapping for consumers, and local opportunities and models. Participants explored topics such as the map as an information ecology, the new meaning of mapping, government's role as a clearinghouse for data, open source mapping, local data, local search, augmented reality, location sharing, mobile cloud, game mechanics, and web vs. native apps.

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