More on how web performance impacts revenue...

by Jesse Robbins | @jesserobbins | comments: 9

At Velocity this year Microsoft, Google and Shopzilla each presented data on how web performance directly impacts revenue.

Their data showed that slow sites get fewer search queries per user, less revenue per visitor, fewer clicks, fewer searches, and lower search engine rankings. They found that in some cases even after site performance was improved users continued to interact as if it was slow. Bad experiences have a lasting influence on customer behavior.

What about smaller websites that aren't yet at this scale?

Alistair Croll and Sean Power, the authors of the new book Complete Web Monitoring, have continued this research for sites at smaller scale.

They used a Strangeloop Networks web acceleration appliance to optimize half the sessions to a smaller production website, tagging optimized and unoptimized visitors so they could be analyzed in Google Analytics. The Strangeloop device applies many of Steve Souders' performance rules to an existing site automatically (a kind of "Steve-in-a-Box" ;-).

The results of their analysis show how significant a reduction in page latency can be. In addition to reducing bounce rates, and increasing pages per visit & time on site, they found a 16.07% increase in conversion rates and a 5.50% increase in average order value.

Check out the full post on the Watching Websites blog.

Four short links: 4 September 2009

Flood Maps, Govt Permalinks, Ops, and Security

by Nat Torkington | @gnat | comments: 1

1. Flood Maps -- what the world will look like when the oceans rise. Interactive, so you can dial up your preferred level of environmental horror. (via Hans Nowak)
2. Citability -- making government accessible, reliable, and transparent with advanced permalinks, as Government websites are ever changing and cannot be cited. Content changes without notice or accountability.
3. Bootstrapping EC2 Images as Puppet Clients -- This is a post on how to get to the point of using Puppet in an EC2 environment, by automatically configuring EC2 instances as Puppet clients once they're launched. I've been learning that if you're using a cloud hosting service, you need an automated admin tool. (via Grig Gheorghiu). See also the APT repository for Chef.
4. USB Snoop Stick -- Trojan in a convenient form factor, malware on a stick, back doors in your pocket ... and best of all, it's sold to consumers.

Two new open source projects at Velocity

by Jesse Robbins | @jesserobbins | comments: 3

At Velocity next week there will be two significant open source projects debuting. The first is the Jiffy: Open Source Performance Measurement and Instrumentation tool created by Scott Ruthfield and his team at Whitepages.com.

Most tools for measuring web performance come in two flavors:

• Developer-installed tools (Firebug, Fiddler, etc.) that allow individuals to closely trace single sessions


• Third-party performance monitoring systems (Gomez, Keynote, etc.) that will hit your site occasionally and report back component-level metrics (for a fee)

Neither of these tools give you real-world information on what’s actually happening with your clients—how long are pages really taking to load, what’s the real cost of client-side execution, and what’s the impact of your loading or dependency chain. This is even more important when you don’t host all of your own assets, such as when you load ads or JavaScript from third parties, for example, and you need to monitor their performance.

Thus we built Jiffy—an end-to-end system for instrumenting your web pages, capturing client-side timings for any event that you determine, and storing and reporting on those timings. You run Jiffy yourself, so you aren’t dependent on the performance characteristics, inflexibility, or costs of third-party hosted services.

The second is project is EUCALYPTUS, the Elastic Utility Computing Architecture for Linking Your Programs To Useful Systems, presented by Rich Wolski from UCSB. This project has already started getting attention. (Many thanks to Surj Patel of Structure08/GigaOM for connecting us!)

Eucalyptus is an open-source software infrastructure for implementing "cloud computing" on clusters. The current interface to EUCALYPTUS is compatible with Amazon's EC2 interface, but the infrastructure is designed to support multiple client-side interfaces. EUCALYPTUS is implemented using commonly-available Linux tools and basic Web-service technologies making it easy to install and maintain.

The talk will focus on the design, the implementation tradeoffs we have identified in implementing Eucalyptus as an exploratory tool, and the ways in which we have chosen to address these tradeoffs in the first version of the software.