Vendor Relationship Management workshop

Nobody knows you as well as you do. Or do they? Let's run a test. Do you know what percentage of your food bill went to processed products? Or what type of coupons (store coupons, newspaper coupons, etc.) is most likely to get you to switch brands? I bet someone out there knows.

This kind of data mining is the modern companion to Customer Relations Management, which is the science of understanding customers and trying to get repeat business. CRM can offer many valuable benefits, but ultimately the control lies with the vendor, not the customer.

This bothers long-time marketing maverick and Cluetrain Manifesto coauthor Doc Searls. Several years ago he thought up an alternative that would put the data and the control back in the hands of customers, and called it Vendor Relationship Management. He's been pursuing that dream for two years as a Berkman Center fellow at Harvard, and this week he ran the second workshop hosted by Harvard on the topic.

I dropped in and out for a few hours and picked up some ideas, annotating them (as always) with ideas of my own.

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RSS never blocks you or goes down: why social networks need to be decentralized

Recurring outages on major networking sites such as Twitter and LinkedIn, along with incidents where Twitter members were mysteriously dropped for days at a time, have led many people to challenge the centralized control exerted by companies running social networks. Whether you're a street demonstrator or a business analyst, you may well have come to depend on Twitter. We may have been willing to build our virtual houses on shaky foundations might when they were temporary beach huts; but now we need to examine the ground on which many are proposing to build our virtual shopping malls and even our virtual federal offices.

Instead of the constant churning among the commercial sites du jour (Friendster, MySpace, Facebook, Twitter), the next generation of social networking increasingly appears to require a decentralized, peer-to-peer infrastructure. This article looks at available efforts in that space and suggests some principles to guide its development.

Update: a few days ago, OpenID expert Chris Messina and microblog developer Jyri Engeström published an article with conclusions similar to mine; clearly this is a felt need that's spreading across the Net. Interestingly, they approach the questions from a list of what information needs to be shared and how it needs to be transmitted; I come from the angle of what people want from each other and how their needs can be met. The two approaches converge, though. See the comments for other interesting related blogs.

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Encouraging results from Peer-to-Patent

Congratulations to the organizers of Peer-to-Patent, which is carrying off one of the most audacious experiments in Internet activism in our day. A lot of ink has been spilled about Barack Obama's application of social networking techniques to presidential campaigning (and to Ron Paul's successful fund-raising before that) but Peer-to-Patent makes those achievements seem entirely run-of-the-mill.

The premise behind Peer-to-Patent, which many observers called impractical, was that thousands of experts in technical fields would flock to the site to read patent applications (if you've ever read one, you'd hike the stakes against success several notches right there) and would find prior art that would lead to rejection or restrictions on patent claims.

Well, it's working. A report released by the non-profit project in PDF format reports the data from surveys and an analysis of patents handled during the first year of the project. The sample is small (23 patents) but bears some impressive fruit.

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Ignite Boston shows the way to beat commerce interruptus

I felt like was I drifting back to the dot-com boom last night during Ignite Boston. Movements that I saw getting stalled seven years ago seem to be finding their way forward again.

Ignite Boston, a party held every few months by O'Reilly, draws people from around the region who are interested in technology and socializing. Last night, the approximately 325 attendees packed two floors of a bar, and it's a good thing the street outside was closed off because there were plenty of celebrants out there as well, escaping the noise inside to have a conversation.

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