Safari Books Online 6.0: A Cloud Library as an alternate model for ebooks

by Tim O'Reilly | @timoreilly | comments: 133

There has been a lot of attention paid to ebooks lately, and for good reason. Electronic books are portable, searchable, and more affordable than print books. The web has accustomed readers to having the latest information at their fingertips; we all ask why books should be any less available "on demand."

Amazon’s Kindle has received the most mainstream attention (with new entries like Barnes & Noble's Nook making dedicated ebook readers into the latest competitive horse-race), but ebooks are taking off even faster on the iPhone and other smart phones. Ebooks are one of the most popular classes of iPhone application. Recent releases of O'Reilly ebooks as iPhone applications have even outsold the same books in print. Direct sales of the ebook bundles we offer from oreilly.com (PDF, epub, or mobi files) also exceed our direct sales of print books from the site.

Yet our most popular ebook offering by far is often not even thought of as an ebook. Safari Books Online is an online book and video subscription service, launched in partnership with the Pearson Technology Group in 2001. It contains more than 10,000 technical and business books and videos from more than 40 publishers. It has more than 15 million users (including the number of concurrent seats available through libraries and universities); it is now the second largest reseller of O’Reilly books, exceeded only by Amazon.com, and its revenue dwarfs our sales of downloadable ebooks. It's also the most affordable of our ebook offerings for those who are regular consumers of technical content. The average Safari Books Online subscriber uses at least seven books a month, and many use dozens (or even more), yet the monthly price (depending on the subscription plan) ranges from little more than the price of a single downloadable ebook to no greater than that of two or three.

Here’s the rub: most people thinking about ebooks are focused on creating an electronic recreation of print books, complete with downloadable files and devices that look and feel like books. This is a bit like pointing a camera at a stage play and concluding that was the essence of filmmaking!

At O’Reilly, we’ve tried to focus not on the form of the book but on the job that it does for our customers. It teaches, it informs, it entertains. How might electronic publishing help us to advance those aims? How might we create a more effective tool that would help our customers get their job done?

It was by asking ourselves those questions that we realized the advantages of an online library available by subscription. One of the best things about online technical books is the ability to search the full text of a book. How much better would it be to be able to search across thousands of books? Safari Books Online was our answer.

And it just got better. Safari Books Online 6.0, released yesterday, brings a new level of ease of use. It’s a complete, bottom-to-top revamping of the original service. The old UI was, to say the least, getting long in the tooth.

The new UI is slicker and faster, with the kind of drag-and-drop goodness that people expect from a modern web application. In addition, we’ve added some long-requested features, including:

Improved Interactivity -- With 6.0 you can make inline notes, in the actual text you are reading. You can dog-ear or bookmark specific pages. You can highlight text and associate it with notes. When you are done you can print those pages with both your highlights and notes on them. You can scroll non-stop through the pages of a book without any page refresh, or scan a block of pages in thumbnail view to spot the page you are looking for.

Personalized Folders - Rather than having thousands of books and videos organized by us in a single technology topic taxonomy, you can now put together your own organization, grouping books in the categories most useful to you. You can restrict searches to only the books you’ve chosen, and can search within the results of a saved search.

Collaboration - Even better, if you’re a corporate subscriber, you can share your categorization with other members of your company or workgroup. Not only can team members share folders, they can share book reviews, notes and highlights.

Smart Folders - New books, videos and articles are being added to Safari Books Online all the time. Searches saved as "smart folders" make it easy to keep up with the latest content in your area of interest. We have also improved our search user interface to allow you to search inside the book or in other books without leaving the page you are reading. Switch pages only when you find what you want.

As you can see, many of these features take advantage of the online medium in ways that aren’t possible with standalone ebooks. To be sure, there are times you want your own offline copy, and in Safari Books Online, you can indeed download books or chapters for offline use. But especially given the rise of the smartphone as an access device, the times when we are truly "offline" are becoming few and far between. The vision with which we started Safari, that of always-on access to a library of technical content, not just to individual ebooks, is now within reach. Safari Books Online can be used on a desktop or laptop computer or in the browser on a mobile phone. Everything is always in sync because your library is in the cloud.

An ebook cloud works the same way the web itself works. It provides ubiquitous access and shared experience.

Lessons Learned from the development of Safari Books Online

As I outlined above, Safari adopted a "cloud library" model rather than downloadable ebooks as its fundamental design metaphor. I thought it might be worthwhile to understand how we arrived at that decision, as well as some of the other lessons we’ve learned over what is now 22 years of ebook publishing experience. (O’Reilly published its first ebook, Unix in a Nutshell for Hypercard, back in 1987!) With that, a few reflections on lessons learned:

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