Review of Guobin Yang's "Power of the Internet in China"

by Andy Oram | @praxagora | comments: 1

I've posted my review of The Power of the Internet in China: Citizen Activism Online, a combination of research and sociological analysis, here:

Book review

Relevant comments are welcome on this blog.

Walking the Censorship Tightrope with Google's Marissa Mayer

by James Turner | comments: 4

Google sometimes finds itself at a difficult crossroad of wanting to make as much information available to as many people as possible, while still trying to obey the laws of the countries they operate in. I recently had a chance to talk to Marissa Mayer, who started at Google as their first female engineer, and has now risen to the ranks of vice president in charge of some of Google's most critical product areas, such as search, maps, and Chrome. We talked about some of Google's future product directions, and also about how Google makes the decision as to when information has to be withheld from the users. Marissa will be delivering a keynote address at the O'Reilly Velocity conference next week.

James Turner: As VP of Search Products and User Experience, you're responsible for a vast swath of the Google product line, from search to maps to Google Labs. You were also the first female engineer at Google. Can you talk a little about how you came to Google and what brought you to where you are today?

Marissa Mayer: Sure. My background is when I was at Stanford, I was doing a symbolic systems degree in artificial intelligence. And I was always somewhat interested in search. I ended up getting an email [from Google] towards the very end of my job interview process. I came to Google and did the interviews. And I came here because I really wanted to put my AI background to use. For about the first year or so, I did. I did a lot of work on categorization, some work on search quality. And then interestingly, we sort of had a void around how the site looked and felt and how it worked. And we tried very hard to hire someone in UI. We thought we needed someone to do UI like one day a week, and do systems engineering the rest of the time. After a few months of failing to hire such a person, Urs Hölzle, our VP of Engineering, pulled me in and said, "Marissa, we've looked through all of the resumes and you have this background in your undergrad on cognitive psychology and philosophy and things. And would you mind dedicating one day a week to UI?" So I did.

I pulled together a volunteer team to help out one day a week while we all still worked on our various AI and systems work. And then, of course, one day became two days which became three days or four days or five days. And I was also programming at that point. I switched over from a lot of the AI work I was doing to programming the front end for Google, working on the Google web server because it was nice for me to be able to not only make decisions about the UI but also to implement them.

And then because I was implementing the changes to the front end, I would go and meet with Larry and Sergey. And they would say, "What's happening on the site this week?" And I would say, "Well, I coded a change that looked like this. And I coded a change that looked like that. And translated this page and it'll go here. And there'll be a pull-down over there for the number of results." And without even realizing it, I did project management before Google had project management, by specifying how things were and looked and communicating to the rest of the company about how these changes would manifest. And then when we got to about 200 or 300 people, Larry and Sergey discovered that most companies have this function, product management, which I didn't know about; they didn't know about prior [to this]. And we decided we should have such a department. They realized there were a few of us around the company that were doing product management even though that wasn't our title. So they started the product management group and got it started earlier. And so I became a PM.

First, I was the PM on Google.com, really broadly across the whole site, because there were only three of us. One of us did the site, which was me. Salar Kamangar did the ads. And Susan [Wojcicki] did the partners. And then as our teams grew, I became the director of consumer web properties, where I still did all of the consumer facing work of the website including branching into Gmail and tool bars and some of these other areas. And then as we progressed, eventually, we restructured so we had search, ads, and apps, because Gmail and the related space of calendar and docs became large enough that it made sense to spin it out. So then I kept the search piece and the properties we have that are more related to search.

James Turner: There's always been other companies trying to take a piece of Google's dominant position in search; how does Google plan to stay a step ahead in search, especially in light of new players like Wolfram and Microsoft's new emphasis on Bing?

Marissa Mayer: Well, we are very focused on search. We have a large team here that's really focused on it and working hard on it. And we're constantly trying to forge in new directions. So we were really excited about the launch of our search options page because we think that allows us to try a lot of new ways to slice and dice and filter results. We were also really excited about Google Squared, which attempts to do automated text extraction from the web and present comparison tables for different entities in response to queries. They're both new ways to search. How do you generate a timeline from a web search? How do you generate a comparison table? And some of our competitors are also looking at those same issues. So I think on the whole, right now, our search is a very healthy ecosystem. There's a lot of interest. There's a lot of activity, and there's a lot of new ground being forged.

James Turner: Google users want the most useful results, but content providers want to get their pages seen, sometimes it seems at any cost. How will Google continue to provide the most useful results in the world of increasingly sophisticated SEO gaming?

Marissa Mayer: Well, we generally -- we really want to be fair in these issues as well as be good to users. We do think that spam is very detrimental to the user experience. We do have an incentive to find spam and remove it from our results. But we want to do something in a way that's very scalable. The web is scaling at an incredible rate. And we don't think it's really viable to try and fight spam in a manual way. So we're always looking for new algorithmic ways to understand new spam techniques, to be able to detect them in an automated way and remove them from our results. And the nice side benefit that scalability has is it's also reasonably objective and fair.

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