My 140conf Talk: Twitter as Publishing

by Tim O'Reilly | @timoreilly | comments: 6

I spoke at Jeff Pulver's 140conf a few weeks ago. My subject was the continuity of what I do, from publishing through conferences through my presence on twitter. I tried to draw the connections, and to explain how "social media" means drawing from, curating, and amplifying the voices of a community. I suggest that the role of an editor and publisher is analogous to the role of a point guard in basketball, handing out "assists" and improving the performance of his or her teammates. After all, I point out, I couldn't possibly tweet enough to cover all the topics I am interested in. But by using my retweets to build the visibility of others, I can create and foster a community that cares about the ideas, trends, and people that I care about.

My talk starts about 1:40 into the video, after a few comments from Jeff Pulver, the conference organizer. I've provided a lightly edited and linkified transcript below, for those of you who don't have time to watch the entire 15 minute video. If you do have the time, you can watch the video from the entire two-day conference at http://www.140conf.com/watchit.

What I learned from Twitter

Hi. I want to talk to you a little bit about Twitter and media. I'm a publisher. I'm a publisher in print. And it turns out I'm also a publisher on Twitter. I want to explain the roots of media and how that connects with what we're doing in this newest form of media.

When you think about the original use case of Twitter, which @Leisa described so wonderfully as “ambient intimacy,” it's really news from your close friends. But it's news nonetheless. And sometimes the news from individuals becomes news that matters to a whole lot more people. When someone in Tehran today is reporting their personal news, it's news that matters to all of us. And so you can see the continuum between the personal and the international in those moments.

But that continuum exists all the time, and it's existed always in media.

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