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I was just looking at yet another vacuous presentation graphic, this one purporting to illustrate the SMART test for defining objectives. It looked something like this: This is of course rubbish. Infographics guru Edward Tufte would object strenuously to its...

In this article, I want put forth a case study to demonstrate how capturing feelings on the social web can allow companies to measure the reputation of their brand.

Publicly-traded companies spend enormous energies, resources, and dollars to get their financial reports out the door, only to see them pop up on the portal in simplified formats that don't tell the story accurately. So getting the 'canonical' rendering into the hands of the consuming stakeholders is an important aspect of financial report. In the Internet age, it's all about getting the 'eyeballs on the glass' approach - aka what our computer screens show us is what we believe, and enabling the applications we use to consume this content accurately is the key to successful business decisions. The XBRL technical community has addressed this issue in three approaches - presentation linkbases, iXBRL, and rendering linkbases.