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Is the Long Tail Getting the Short End of the Stick?

By Kurt Cagle
July 5, 2008 | Comments: 8

Is the Long Tail Getting the Short End of the Stick?

The idea has gone from statistical curiosity to a deeply entrenched belief - especially in Silicon Valley: We are moving toward an economic state where it no longer becomes necessary to invest just in the top 1% of all ideas, but that instead an investor could create strategies using the web to take advantage of the statistical long tail - small niche markets (perhaps only one consumer deep) that in the aggregate can prove more lucrative than the blockbuster.

Analog to digital conversion of your marketing strategy

By Bryan Rasmussen
June 23, 2008 | Comments: 0

Someone going by on a train seems to have snapped a picture of a Capital One Sales strategy, The implicit violence of the marketing speak leads to a feeling that one has been insulted, and potentially assaulted.

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Results tagged “marketing” from O'Reilly News

Is the Long Tail Getting the Short End of the Stick?

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