Results tagged “advertising” from O'Reilly News

Nobody likes to be tracked--whether by NSA or DoubleClick

By Andy Oram
August 31, 2008 | Comments: 4
Ecommerce professionals gush over targeted ads, claiming they'll make life easier on consumers and will supercharge advertising campaigns. But shouldn't someone ask the consumers how they feel about giving up personal information? Forrester Research has.

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