Entries tagged with “writing” from Tools of Change for Publishing

NaNoWriMo Now Underway

One of my favorite keynotes from TOC 2009 was National Novel Writing Month (NaNoWriMo) founder Chris Baty. It's November, which means the annual event is now underway. Check out the website for ways to support and participate.

News Roundup: Digging Around Amazon's Topaz Format, Twitter Novels, June Ebook Sales Up 87% Over '07

Digging Around Amazon's Topaz File Format

Late Night Code is popping the hood on Topaz, that mysterious "other" file format used on the Kindle:

Mobipocket files purchased from Amazon have an AZW extension (which presumably stands for Amazon Whispernet - the name of the Kindle wireless download service). Mobipocket files from other sources will have a MOBI or PRC extension. Topaz files will have an AZW1 extension if downloaded directly to the Kindle, and a TPZ extension if downloaded from Your Media Library on Amazon.com.

Writing Novels with Twitter

ReadWriteWeb has a brief survey of mini serialized novels in the U.S.:

In Japan, mobile phone novels called "keitai shousetsu" have become so successful that they accounted for half of the ten best-selling novels in 2007. Here in the Western world several would-be novelists are attempting to use Twitter to create the same phenomenon. Some of the novels tweeted so far have been interesting and engaging, but others, sadly, appear to be abandoned. Will micro-format fiction ever take off here as it did in Japan?

June '08 Ebook Sales Up 87% Over June '07

Wholesale trade ebook sales accounted for $4.9 million in June '08, according to industry stats from the Association of American Publishers (AAP) and the International Digital Publishing Forum (IDPF). This is an 87 percent increase over June '07. Year-to-date ebook sales are up 43 percent over last year.

Note: The AAP/IDPF stats aggregate information from 12-15 trade publishers and reflect wholesale sales figures in the U.S.

Writing Novels with Twitter

ReadWriteWeb has a brief survey of mini serialized novels in the U.S.:

In Japan, mobile phone novels called "keitai shousetsu" have become so successful that they accounted for half of the ten best-selling novels in 2007. Here in the Western world several would-be novelists are attempting to use Twitter to create the same phenomenon. Some of the novels tweeted so far have been interesting and engaging, but others, sadly, appear to be abandoned. Will micro-format fiction ever take off here as it did in Japan?

Story Development Thrives in the Sports Department

The Associated Press recently commissioned an anthropological study into how youth obtain news information. What struck me most was this reference to something a bit orthogonal to the report -- the elements of story development. From Ethan Zuckerman's My Heart's in Accra:

... the biggest thing I took from report was the connection between sports coverage and other news coverage. Dan Gillmor has observed that one of the reasons sportswriting is often so strong is that everyone already knows the score. Serious fans don't need to know that the Sox won last night - they want to hear about Tim Wakefield's frustrations with lack of run support, or Terry Francona's metrics for evaluating Wakefield based on quality starts and innings pitched rather than wins.

Web Publicity + Free = A Fighting Chance

Sci-fi author Scott Sigler uses podcasts, giveaways and grassroots Web marketing to build interest in his work. We've covered Sigler in the past, but his recent interview with The Independent illustrates the value lesser-known writers can derive from Web-based brand building and free distribution:

Sigler's thinking -- and this is the revolutionary bit -- is that it's worth making commercial sacrifices to secure a fan base, because fans will always want physical copies of the books, even if they've already heard an audio version for free.

"The only way to get people's attention these days is to give them something for free," Sigler says. "If someone walks into a bookstore, why would they pick up a Scott Sigler when there's a Stephen King? They won't. So I give my content away, give readers a chance to try it for free. And if they like my stuff, then guess what: they'll go out and buy the book."

What Makes a Collaborative Writing Project Successful?

Penguin's collaborative writing experiment A Million Penguins was launched in February 2007 and completed in March 2007. This month saw its final scholarly assessment published in a research report out of De Montfort University in Leicester, UK.

The results? Terrible, according to Gawker, echoing a consensus that the project failed as literature. As a study of online behavior, though, it's quite fascinating, and the research paper describes examples of all types of user contributions, from the grandiose and self-serving to the quietly constructive.

But if "every book needs its author," game-like fiction has been shown to be more amenable to collaboration. Each of Penguin's We Tell Stories pieces was co-written by interactive developers and a novelist. This month, the Guardian has launched a participatory interactive fiction project.

Although technically a type of computer game, interactive fiction has a long association with print authors, starting with the commercially successful adaptation of Douglas Adams' The Hitchhiker's Guide to the Galaxy (1984). In 2003 Adam Cadre (Ready, Okay!, HarperCollins, 2000) wrote the game Narcolepsy incorporating 12 dream sequences written by different authors (of which I was one). In a more experimental vein, the recent UpRightDown project released its first story, which generated submissions in multiple media, including some interactive works.

One lesson from these experiments is that while a work of fiction may not need a single author, it does need a single editor or authority to weave together disparate contributions and reject the obvious vandals. A unified final work has the potential to be a marketable product rather than a research project. (On the other hand, if the printed German Wikipedia sells, all bets are off.) Scale is important as well: two or even three dozen contributors are probably manageable; A Million Penguins had 1,700.

The Guardian's interactive fiction project is being managed using wiki software at textadventure.org.uk. The organizers are soliciting both programmers and non-technical writers. It is scheduled to run through at least the end of May.

News Roundup: Google's Book Scanning, Kindle's Future Path, Authorship Increases Exponentially, Amazon Takes on "Amazon Tax," 5 DRM Messes

A Glimpse into Google's Book Scanning

Google doesn't divulge specifics about its proprietary book scanning set-up, but the Associated Press offers a brief look into the manual scanning process used for old/fragile titles. (Continue reading)

Kindle's All-Encompassing Future Path

Jeff Nolan writes about the path of the Kindle:

It's clear that [Jeff] Bezos sees a day when any and all content can be delivered to a Kindle and not only won't Amazon have to store inventory, they also won't have to ship anything but the Kindle itself to support their book business. In that light, the Kindle totally fits and is an impressive disruptive strategy to boot. Having said that, we have 550 years of mechanical printing to overcome and in terms of simplicity and cost, it's hard to beat a hard copy book.

Book Reading Down, Book Writing Up

In a New York Times Sunday Book Review essay, Rachel Donadio notes the interesting discrepancy between book reading and book writing. Namely, people aren't reading, but they're certainly doing a lot of writing. (Continue reading)

Amazon Challenges New York's "Amazon Tax"

As expected, Amazon is challenging New York's recently passed sales tax statute. From Amazon's filed complaint (pdf):

Because some independently operated, New York-based websites post advertisements with links to Amazon and are compensated for these advertisements, Amazon is now presumed to have engaged in "solicitation" under this statue ... despite the fact that Amazon lacks any physical presence in New York and that no solicitation by Amazon actually exists. This presumption is effectively irrebuttable. Accordingly, Amazon seeks a declaratory judgment that the Statute is invalid ...

Charting the Pitfalls of DRM

In the wake of MSN Music's authorization decision, Steve O'Hear from last100 looks at five DRM-based businesses that left customers high and dry. (Continue reading)

Book Reading Down, Book Writing Up

In a New York Times Sunday Book Review essay, Rachel Donadio notes the interesting discrepancy between book reading and book writing. Namely, people aren't reading, but they're certainly doing a lot of writing.

In 2007, a whopping 400,000 books were published or distributed in the United States, up from 300,000 in 2006, according to the industry tracker Bowker, which attributed the sharp rise to the number of print-on-demand books and reprints of out-of-print titles ... In short, everyone has a story -- and everyone wants to tell it.

Q&A with WEbook President Sue Heilbronner

WEbookWEbook is a new Web-based platform that blends traditional writing workshops with Web 2.0 functionality. Authors and groups can use the site to develop manuscripts, novels, screenplays and other publishable content, and if their efforts are well received, the projects are published by WEbook.

In the following Q&A, WEbook president Sue Heilbronner offers further details on the company and its collaborative process.

How did WEbook start?

WEbook is the vision of Itai Kohavi, our founder and CEO. In addition to being a twice successful entrepreneur in the technology space, Itai is a twice-published author. When he "completed" his manuscript of his third project -- certain that it was in good shape -- he sent it to a few sharp friends for their feedback. The critiques he received were superb and comprehensive, but he realized that if he had the reactions and input throughout the writing process, he would have produced a far better written product in far less time. In addition, he would have enjoyed working together with friends and fellow writers. He looked online to see if anyone had created a cooperative publishing tool that would have met his needs. Finding nothing suitable, he conceived of WEbook, doing away with the age-old vision of the lonely author and embarking on a community-sourced content creation environment for book publishing.

Is the platform based on wikis? Blogs? Is it proprietary?

Our platform is proprietary and was built for this purpose. It is based in part on wikis, with additional focus on inline comments, inline ratings, and versioning.

How many people are currently participating in projects?

As of April 9, the day WEbook opened its public beta following the alpha, there are 750 registered users of WEbook. Many of the alpha users were recruited in to the process to help provide valuable feedback on the platform and prove that collaborative authoring works.

How are projects created and managed?

Projects are created by an instigator who has an idea for a new book, collection, story, screenplay, etc. That person, the "Project Leader," has the ability to invite others to participate in the writing, give feedback, or both. She sets exposure level and permissions for the project when she establishes it. The Project Leader is charged with managing the project, but in many cases the work can take on a life of its own, with other writers or reactors moving it ahead at a rapid pace.

Are all projects public?

No. WEbook felt it was extremely important to balance the interests of writers -- who feel very strongly about the ownership and protection of their written work -- with the wish of WEbook to create a vibrant community. WEbook allows a project leader or author to make a project private. In doing so, she can be the only member of the project or elect to invite a few friends. A "private" project can stay that way so long as it stays under 35 people (not coincidentally the size of the largest possible creative writing class). At member number 36, the project is effectively a WEbook public project. Users are made aware of this when their project hits that limit, and there are implications of this decision within the Terms of Use and the rights allocation.

Do authors maintain copyright?

The Terms of Use for WEbook required some really new thinking, as the model doesn't exist anywhere else on the Web, and we needed terms that departed in important ways from copyright law in order to make the process possible. Authors who work on private projects with fewer than 35 people retain rights throughout. Once they hit that 36th member, put their work into the public realm, or submit their work for contention as a published WEbook, WEbook takes a six-month option to publish. If WEbook does indeed publish a book, rights are transferred to WEbook, the publisher. If WEbook does not publish, rights revert to the author. That's the simple version. The WEbook Terms of Use are more detailed. We're also producing a short, snappy video to highlight key issues of this all-important topic.

What is the revenue split with authors?

Authors and substantial contributors receive a total combined royalty of 5 percent of net sales.

How are substantial contributors determined? Is it a quantifiable level (i.e. they posted x number of times)?

We use a formula to determine materiality. It has a few softer inputs beyond quantity, which constitute attempts to create a measure of quality and significance to the ultimate work. This is not fully refined, and we expect this algorithm to be a continually moving process as the site evolves. Ultimately, users will see a measure of how they stack up against the algorithm to give them motivation and transparency. We also are intrigued by the idea of giving authors marketing tools to motivate users to contribute to their projects. This might have royalty implications in the future.

Have you found certain topics that are suited for collaboration?

Our goal is to provide a platform that adapts and grows in the direction the community sets. Our first book is Pandora, a fictional thriller written by 17 authors and 17 other contributors and editors. We believe a novel is the highest challenge for collaborative writing, and we took it with the alpha community to prove the concept and learn how writers could write together in the hardest scenario -- a continuous work of fiction.

That said, we think the majority of the WEbook successes will fall into the category of non-fiction or fiction collections. Topics that resonate most with users and, presumably, with the reading public, will be those that are enhanced in coverage because they have input from a community. So, for example, we have a project on our site related to successes families have achieved at home with kids diagnosed on the Autism spectrum. On a far less serious note, there is a great collection of essays on 101 Things Every Guy Should Know How to Do and The First Year, a collection of harrowing essays from first-year teachers.

How will books be selected for publication?

The community will vote on projects that have been put into contention for publication.

How will voting be managed?

Voting will be done on the site. Ratings already occur there for in-progress works and submissions. You will need to be a member of the community to vote. The bar to join is low, joining is easy, and we feel that in order to give an important thumbs-up or down to a work, you should at least identify as a member of the community.

The community will be the overwhelming majority voice in what is selected for publishing. This makes sense, as we view the community as an ingrained base of potential buyers. That said, it would be disingenuous to say that WEbook will move ahead on 100 percent of their top selections or not move ahead on something that just missed the cut. We have strong writers on staff and in our adviser circle (mainly coming out of the alpha experience), and we intend to use them as an occasional input to ensure we're on a good quality path for constantly improving the brand and the work we bring to the market out of the site community.

What formats will books be available in?

WEbook plans to leverage the full range of existing formats -- paper books, ebooks, audiobooks -- as well as delve into new potential formats, including mobile dissemination and unique, customizable downloads.

Will the books be made available through retailers?

Pandora will be available at Amazon.com, BN.com and other Ingram-related online retailers. As WEbook establishes critical mass, a following, and a brand, we will pursue favorable distribution opportunities with brick-and-mortar retailers.

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