Entries tagged with “webcast” from Tools of Change for Publishing

Webcast Video: Youth & Creativity -- Emerging Trends in Self-Expression and Publishing

Mac Slocum
February 2, 2009 | Permalink | Comments (0) | Listen

Below you'll find the full recording from the TOC webcast, "Youth & Creativity: Emerging Trends in Self-Expression and Publishing," with Julie Baher and Bill Westerman.

Webcast Video: Essential Tools of an XML Workflow

Mac Slocum
January 30, 2009 | Permalink | Comments (0) | Listen

Below you'll find the full recording from the TOC webcast, "Essential Tools of an XML Workflow," with Laura Dawson.

Webcast Video and Slides: Social Media for Publishers

Mac Slocum
December 18, 2008 | Permalink | Comments (2) | Listen

Below you'll find the full recording from the recent TOC Webcast, "Social Media for Publishers" with Chris Brogan.

Chris has also made his presentation slides available:

[TOC Webcast] Social Media for Publishers

Mac Slocum
December 12, 2008 | Permalink | Comments (0) | Listen

Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific).

Webcast Overview

So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might hear the occasional good strategy, but rarely do we understand how to put it into action. And how much will any of this cost you in resources and money? Meet with Chris Brogan for a not-too-techy and not-too-light dive into the world of social media from the mindset of a publisher.

Register for free.

Related:

• Why Blogging and Social Media Shouldn't be Ignored
• How Should Authors Promote Themselves Online?
• Web Publicity Grows Up, Learns the Value of Conversation
• Gaping Void: "The Porous Membrane: Why Corporate Blogging Works"

[TOC Webcast] Essential Tools of an XML Workflow

Mac Slocum
December 9, 2008 | Permalink | Comments (0) | Listen

Tools of Change for Publishing, in conjunction with StartWithXML, will host "Essential Tools of an XML Workflow," a free webcast with presenter Laura Dawson, on Thursday, Dec. 11 at 1 p.m. eastern (10 a.m. pacific).

Webcast Overview

This webcast is for those publishers who have made the decision to pursue digital channels for their content. What tools are out there? What do all those acronyms mean? How can publishers implement new strategies without disrupting current workflows? Here we'll explore the alphabet soup of digital publishing, sort out the tools that are most useful, and help publishers find some solid ground.

Register for free.

Related:

• StartWithXML: Why & How - Event and Research
• Webcast Video: What Publishers Need to Know about Digitization
• Why You Should Care About XML
• Recommended Reading on XML and Publishing

Webcast Video: What Publishers Need to Know about Digitization

Mac Slocum
December 5, 2008 | Permalink | Comments (0) | Listen

Below you'll find the full recording from the recent TOC Webcast, "What Publishers Need to Know about Digitization," with Liza Daly.

[TOC Webcast] Making the Case for Print on Demand

Mac Slocum
November 19, 2008 | Permalink | Comments (0) | Listen

Tools of Change for Publishing will host "Making the Case for Print on Demand," a free webcast with presenter Brian O'Leary, on Wednesday, Dec. 3 at 1 p.m. eastern (10 a.m. pacific).

Webcast Overview

Publishers who dismiss the use of print-on-demand (POD) technologies as too expensive may be missing an opportunity to better manage their inventory, total costs and the unit costs of books sold. This session will provide an economic rationale for more extensive use of POD services, based upon analysis and real-world use cases.

Slots are limited, so register for free today.

Related:

• StartWithXML: Why & How - Event and Research
• Taking the Leap into All-POD
• POD Opens Door to Magazine Experiments and Customization
• Open Question: What is the Best Use for Print on Demand?

[TOC Webcast] What Publishers Need to Know about Digitization

Mac Slocum
November 5, 2008 | Permalink | Comments (0) | Listen

Tools of Change for Publishing will host a free webcast with digitization expert Liza Daly on Wednesday, Nov. 12 at 1 p.m. eastern (10 a.m. pacific).

No prior experience with digitization is assumed in this overview of the conversion process. Topics will include:

• What's XML and do you need it?
• What's the cost-benefit analysis versus PDF or other formats?
• What should you consider when selecting a vendor?
• Should you use a centralized platform or go on your own?
• How can you monetize your digital offerings?

Slots are limited, so register for free today.

Related:

• StartWithXML: Why & How - Event and Research

[TOC Webcast] Tomorrow: Why Publishers Should Care About SEO

Mac Slocum
October 21, 2008 | Permalink | Comments (2) | Listen

Update: 11/08 -- The full recording from this TOC Webcast is available here.

Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Our presenter will be Jamie Low, founder of SearchEngineMarketing.com and an expert in search engine optimization (SEO).

Topics Jamie will discuss include:

• how publishers can get ranked for specific queries related to their content
• why some pages earn top spots in search listings and others fail to advance
• how to evaluate SEO strategies that will support real-world business objectives

Slots are limited, so register for free today.