Entries tagged with “web sales” from Tools of Change for Publishing
BN.com Redesign Nets Significant Traffic Increase
Mac Slocum
June 17, 2008
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Barnes and Noble is seeing positive results from its 2007 Web site overhaul. From Publishers Weekly:
... in 2007, the online arm of the retailer posted a 10.1% sales increase, helped by a strong fourth quarter, and the solid results continued into the first period of 2008: B&N.com posted a 7.2% sales increase, compared to an increase of 1.1% for the stores.
BN.com CEO Marie Toulantis says shopping and community improvements, such as the "see inside" preview tool and new groups/clubs, aim to increase visitor engagement. Those improvements are working: PW says visits to BN.com jumped from 70 million in 2006 to 138 million in 2007.
Web Confusion Hinders Newspaper Ad Sales
Mac Slocum
June 4, 2008
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Newspaper sales teams are having a rough time explaining Web advertising's value proposition to customers. From MarketWatch:
... newspaper ad sales forces have sometimes had difficulty in explaining the logistics and benefits of online ads to traditional media buyers.
Newspapers are trying to sell Internet advertising to some clients who had not been users of print ads in the past, pointing out that online ads can be purchased much more cheaply than a print spread.
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