Entries tagged with “wal-mart” from Tools of Change for Publishing

Independent Booksellers and Chains Face Big-Box Competitors

Mac Slocum
April 8, 2008 | Permalink | Comments (0) | Listen

Looks like the "enemy of my enemy is my friend" maxim is coming in to play with the increased attention big-box retailers are giving to books. Small indie booksellers and chain stores, such as Borders and B&N, are feeling the pinch from big-box store markdowns. From the Washington Post:

Costco, Target, Wal-Mart and Sam's Club aren't just moving in for the kill with big discounts on the latest Stephen King or John Grisham page-turners. They are also engaging the culturally connected, targeting readers who delight in cocktail or book-club conversation about the latest titles. About 34 percent of book buyers made purchases at such locations last year, according to the Simmons National Consumer Survey.