Entries tagged with “usability” from Tools of Change for Publishing

Jakob Nielsen: Kindle Content Must be Kindle-Specific

Mac Slocum
March 16, 2009 | Permalink | Comments (1) | Listen

Jakob Nielsen offers an in-depth look at Kindle formatting best practices:

For Kindle, it's certainly unacceptable to simply repurpose print content. But you can't repurpose website content, either. For good Kindle usability, you have to design for the Kindle. Write Kindle-specific headlines and create Kindle-specific article structures. [Link included in original post.]

(Via Joe Wikert's Twitter stream)

Related Stories:

• How to Read any Type of Document on the Kindle (Almost)
• Optimizing Web Content for the Kindle Browser
• Kindle Formatting: "Formatting Tips"
• Jakob Nielsen: "Kindle 2 Usability Review"

The Importance of Viewing the World as Readers Do

Andrew Savikas
May 14, 2008 | Permalink | Comments (0) | Listen

In the rush to experiment and innovate with technology for printing, selling, writing, and marketing books, there have been some recent and relevant calls to take pains to remember the reader in all of this.

For a publisher (and in particular an editor and especially an author), energy and effort is understandably often directed at the book itself. But echoing a point made during this conversation between Kathy Sierra and Tim O'Reilly, customers don't really care about you or your products -- they care about what they're trying to accomplish, and successful product marketers remember that.

At Friday's BISG Making Information Pay event, Michael Cader drove the point home nicely using the Alex Rider series of books as an example. "I want to buy my son the third book in the series, and he wants to read it." But just looking at the books on the shelf, "I can't figure out which one is the third one." These are books that are competing just fine with the Wii and MySpace and World of Warcraft, yet (at least according to Michael -- I should acknowledge I'm unfamiliar with the books) they don't include an easy way for novices to navigate from one book to the next.