Entries tagged with “toc webcast” from Tools of Change for Publishing
Webcast Video: Youth & Creativity -- Emerging Trends in Self-Expression and Publishing
Mac Slocum
February 2, 2009
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Below you'll find the full recording from the TOC webcast, "Youth & Creativity: Emerging Trends in Self-Expression and Publishing," with Julie Baher and Bill Westerman.
Read more…Webcast Video: Essential Tools of an XML Workflow
Mac Slocum
January 30, 2009
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Below you'll find the full recording from the TOC webcast, "Essential Tools of an XML Workflow," with Laura Dawson.
Read more…Webcast Video and Slides: Social Media for Publishers
Mac Slocum
December 18, 2008
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Below you'll find the full recording from the recent TOC Webcast, "Social Media for Publishers" with Chris Brogan.
Chris has also made his presentation slides available:
Slides from "Essential Tools of an XML Workflow" Webcast
Mac Slocum
December 12, 2008
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Laura Dawson has made her slides available from the recent TOC Webcast, "Essential Tools of an XML Workflow." A complete recording of the event will be posted here soon.
[TOC Webcast] Social Media for Publishers
Mac Slocum
December 12, 2008
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Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific).
Webcast Overview
So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might hear the occasional good strategy, but rarely do we understand how to put it into action. And how much will any of this cost you in resources and money? Meet with Chris Brogan for a not-too-techy and not-too-light dive into the world of social media from the mindset of a publisher.
[TOC Webcast] Essential Tools of an XML Workflow
Mac Slocum
December 9, 2008
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Tools of Change for Publishing, in conjunction with StartWithXML, will host "Essential Tools of an XML Workflow," a free webcast with presenter Laura Dawson, on Thursday, Dec. 11 at 1 p.m. eastern (10 a.m. pacific).
Webcast Overview
This webcast is for those publishers who have made the decision to pursue digital channels for their content. What tools are out there? What do all those acronyms mean? How can publishers implement new strategies without disrupting current workflows? Here we'll explore the alphabet soup of digital publishing, sort out the tools that are most useful, and help publishers find some solid ground.
Webcast Video: What Publishers Need to Know about Digitization
Mac Slocum
December 5, 2008
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Below you'll find the full recording from the recent TOC Webcast, "What Publishers Need to Know about Digitization," with Liza Daly.
Slides from "Making the Case for POD" Webcast
Mac Slocum
December 5, 2008
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Brian O'Leary had made his slides available from this week's TOC Webcast, "Making the Case for POD." A complete recording of the event will also be posted here soon.
[TOC Webcast] Tomorrow: Making the Case for Print on Demand
Mac Slocum
December 2, 2008
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Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Presenter Brian O'Leary will discuss "Making the Case for Print on Demand."
Webcast Overview
Publishers who dismiss the use of print-on-demand (POD) technologies as too expensive may be missing an opportunity to better manage their inventory, total costs and the unit costs of books sold. This session will provide an economic rationale for more extensive use of POD services, based upon analysis and real-world use cases.
Slots are limited, so register for free today.
[TOC Webcast] Tomorrow: What Publishers Need to Know About Digitization
Mac Slocum
November 11, 2008
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Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Digitization expert Liza Daly will discuss "What Publishers Need to Know About Digitization."
No prior experience is assumed in this overview of the conversion process. Topics will include:
- What's XML and do you need it?
- What's the cost-benefit analysis versus PDF or other formats?
- What should you consider when selecting a vendor?
- Should you use a centralized platform or go on your own?
- How can you monetize your digital offerings?
Slots are limited, so register for free today.
Webcast Video: Why Publishers Should Care About SEO
Mac Slocum
November 6, 2008
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Below you'll find the full recording from last month's TOC Webcast, "Why Publishers Should Care About SEO," with SEO expert Jamie Low.
Read more…
[TOC Webcast] Why Publishers Should Care About SEO
Mac Slocum
October 14, 2008
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Update: 11/08 -- The full recording from this TOC Webcast is available here.
Tools of Change for Publishing will host a free webcast with search engine optimization (SEO) expert Jamie Low on Wednesday, Oct. 22 at 1 p.m. eastern (10 a.m. pacific).
Jamie will use a conversational format and live search queries to examine SEO elements and techniques, including:
- how publishers can get ranked for specific queries related to their content
- why some pages earn top spots in search listings and others fail to advance
- how to evaluate SEO strategies that will support real-world business objectives
Slots are limited, so register for free today.
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