Entries tagged with “subscription service” from Tools of Change for Publishing

Maghound Customizable Magazine Service Launches

Mac Slocum
September 17, 2008 | Permalink | Comments (0) | Listen

Maghound, a customizable magazine service from Time Inc., is now available. From Folio:

The membership pricing is tiered-- three titles for $4.95 a month, five titles for $7.95, seven titles for $9.95, and $1 per title for eight titles or more. Memberships can be entirely managed online, as well as by email and phone, from changing magazine title selections to updating personal information and placing magazine delivery on hold for a temporary period.

Maghound allows customers to mix and match magazines, but it does not integrate with current subscriptions. From the Maghound FAQ:

Maghound is a completely independent magazine service. Ordering through us does not affect any current subscriptions you may already have. So, if you order a magazine through us that you already subscribe to, you will receive a duplicate copy.

Time Inc. Prepping Mix and Match Magazine Service

Mac Slocum
July 15, 2008 | Permalink | Comments (0) | Listen

Time Inc.'s Maghound service sounds like the physical manifestation of an RSS reader. Launching in September, Maghound will allow customers to pick and swap magazine titles for a base monthly fee. From USA Today:

Customers will pay a monthly fee for home delivery of the publications they want. But unlike with subscriptions, which typically run for fixed terms, users can go online and swap one title for another whenever they want.

According to USA Today, baseline pricing will be set by the number of titles: around $5 per month for three titles, $8 for five, and $10 for seven. Some titles may incur higher charges.

In June, Folio reported that Maghound hopes to launch with 300 magazine titles.

Companies in the magazine space are showing a willingness to experiment. Barnes & Noble launched a digital/print magazine subscription service through BN.com in May, and MagCloud recently unveiled a print-on-demand system for magazine titles.

(Via Shelf Awareness)

Tags: experimentation magazines subscription service subscriptions

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