Entries tagged with “souvenir” from Tools of Change for Publishing
Publishers: Let the Containers Go
Mac Slocum
December 3, 2008
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In a guest post at Boing Boing, Clay Shirky says publishers who focus on book lovers rather than readers are setting themselves up to fail:
Businesses don't survive in the long term because old people persist in old behaviors; they survive because young people renew old behaviors, and all the behaviors young people are renewing cluster around reading, while they are adopting almost none of the behaviors tied to cherishing physical containers, whether for the written word or anything else. Can you imagine a 25-year-old telling a publisher "To get my business, you should stick to a single, analog format? Oh, and could you make it heavy, bulky, and unsearchable? Thanks."
Election Interest Signals Print's High-End Future
Peter Brantley
November 10, 2008
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Following the sell-out of post-election newspapers, Ed Nawotka looks at the collectable future of print. From Beyond Hall 8:
One immediate consequence of Obama's victory was the boost in sales for newspapers. So now we have confirmation that print is not dead -- at least as far as collectors are concerned.
This merely reinforces my belief that the long-term future of books lies in bifurcated markets: Half in cheap or reasonably priced e-books and the other half in high cost collectable volumes (be it what it may - art, photography, or even leather bound volumes of fiction).
Studio Notes DVD Sales Increase Amidst Digital Distribution
Mac Slocum
May 2, 2008
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Recent developments in the movie world suggest that digital delivery and availability help the bottom line.
Time Warner CEO Jeff Bewkes announced during a recent investor call that Warner Brothers will soon release DVDs and video-on-demand (VOD) titles on the same day. The company -- like all Hollywood studios -- has long employed a multi-week delay between a film's DVD release and its availability through on-demand rental systems. However, interesting results from a Warner Brothers pilot program could mark the end of this staggered system. From The New York Times:
Warner Brothers has been experimenting with the new approach [simultaneous release] for the last few months. It has found that DVD rentals only fell by 3 percent to 5 percent and sales of DVDs actually increased, perhaps because of the increased promotion and fewer used rental discs available for sale.
Apple and other movie studios are already taking note.
A portion of Warners' increased DVD sales could plug in to the "souvenir" purchasing seen in other industries. At its core, this concept is driven by a simple chain of events: digital distribution boosts accessibility, which increases awareness and -- for a subset of the viewing population -- inspires customers to purchase physical copies of a film.
This line of thinking (digital distribution + accessibility + awareness = revenue) drives envelope-pushing initiatives, like intentional distribution through P2P networks. On the publishing side, it's also why the Kindle's killer app resides in the device's built-in Whispernet connectivity, which makes it easy for consumers to find, sample and purchase material. Some of these same people will likely convert into hard-copy customers as well.
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