Entries tagged with “sony reader” from Tools of Change for Publishing
Sony-Google Deal Adds 500k Public Domain Books to E-Reader
Mac Slocum
March 19, 2009
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Sony is adding 500,000 public domain EPUB-based titles to its Reader catalog through a partnership with Google. Paul Biba at Teleread examines Sony's rationale:
Sony's apparent intent, meanwhile, beyond adding value to the Reader, will be to use public domain books in ePub to entice people to install its software and in time buy its reader devices.
In the exclusive TeleRead interview, Steve [Haber, President of Sony's Digital Reading Division] emphasized that this program is part of Sony's commitment to an open platform, as opposed to the closed platform of its major competitor (hint, hint, the name starts with an A). The ePub conversion is being done by Google itself, as noted; and Sony and Google are exploring ways to make copyrighted ePub material available.
Catalog expansion and mobile devices are propelling recent ebook/e-reader announcements. Google Book Search opened mobile access to its archive of public domain books in February, and Amazon recently made its Kindle titles available to iPhone and iPod Touch users through a free iPhone app.
At TOC: Drawing for Pre-loaded Sony Reader Signed by Tim O'Reilly
Andrew Savikas
February 9, 2009
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Though much of the ebook buzz today has been around Kindle and Plastic Logic, the Sony Reader has a real following, and the company's new touch-screen version is by far the most elegant-looking reader I've come across (check out this session on Wednesday for a look at the device landscape). Because Sony (wisely) supports EPUB natively, it's a great fit with our ebook bundles.
Sony has kindly donated a PRS-700 for the TOC Conference, and to celebrate crossing the 400-title milestone for titles available as ebook bundles today, we're giving it away, pre-loaded with as many of them as I can fit on an 8GB SD card in EPUB format, and signed by Tim O'Reilly. Here's a photo of the reader:
That's more than $12,000 in ebooks! All paid TOC attendees (sorry speakers, press, and staff) are eligible, and we'll announce the winner on Wednesday (you must be present to win).
Report: 300,000 Sony Readers Sold
Mac Slocum
December 12, 2008
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The e-reader guessing game may be in its final stages. According to theBookseller, Sony confirms it has sold 300,000 Readers globally since 2006:
So far three million books have been downloaded from its online library, which is home to 57,000 titles. The electronics giant said it planned to grow its online library to 100,000 titles by the end of the year.
The Reader is available through a variety of channels, including U.K. retailers. The Kindle is currently sold only through Amazon to U.S.-based buyers.
Sony is prepping a wireless-enabled Reader to compete against the Kindle, but theBookseller says there's no firm release date. The third-generation Reader -- a faster model with more storage but no connectivity -- was announced in October.
Report: No Kindle Launch in UK This Year
Mac Slocum
October 16, 2008
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Europe's complicated mobile landscape will prevent the Kindle from launching in the UK this year, reports The BookSeller:
In an interview with The Bookseller, Brian McBride, managing director of Amazon in the UK, said it was not yet clear when the Kindle would launch in the country ... "In Europe it is a minefield as there are so many [mobile] operators. If you buy a Kindle in the UK and want to read it on the beach on holiday in Spain, unless we have signed deals in Spain it is not going to work on that beach."
Sony's Reader does not include mobile or Wi-Fi connectivity, which may have expedited its recent launch in the UK.
New Sony E-Reader Has Touchscreen, No Web Connection
Mac Slocum
October 3, 2008
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Web connectivity has always been the key difference between the Kindle and Sony's Reader. With Sony's release of its third-generation e-reader, Web connectivity is still the big separator. The PRS-700 is faster and offers more storage than its predecessors, but it does not include a Wi-Fi or cellular option.
The PRS-700's most notable upgrades are an LED reading light and a touchscreen interface. From CNET's Crave:
Like the iPhone and other next-gen touch-screen phones that have been appearing lately, the Reader incorporates some gesture-based commands. You can swipe your finger across the display to page forward or back (you can choose between a left or right swipe to advance pages in the settings menu). Swiping and holding your finger down at the end of the swipe allows you to advance or rewind through pages at a fast clip.
The new Reader will be available in November for $399.99.
Kindle vs Sony Reader: Battle of Distribution Channels
Mac Slocum
September 17, 2008
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The face-off between Amazon's Kindle and Sony's Reader is broadening beyond tech specs and ebook formats. Now it's a battle of distribution channels.
Sony started selling its PRS-505 e-reader and related accessories in Target stores earlier this week. Sony Readers are also available through Borders, Waterstone's, and Web retailers, including third-party sellers on Amazon.
Amazon's Kindle push is limited to one very large Web channel: Amazon. But will that be enough to seize the e-reader market? Joe Wikert recently touched on this topic:
... Amazon has an awareness problem. They might be thrilled with the device's sales rate up to now. It may have exceeded their greatest expectations. They apparently insist on capturing 100% of the revenue for it though, hence their direct-only sales model. Meanwhile, Sony is chipping away by embracing the EPub format and striking distribution deals with Borders and now Target.
The Web has a tendency to amplify messages beyond their natural boundaries, sometimes to the point where Web hits are incorrectly projected as surefire mainstream blockbusters -- be they devices or movies or anything else that generates ample Web interest. Amazon's reach and the Kindle's technology -- especially its wireless capabilities -- have painted the Kindle as the dominant device in Web circles. But hit products need to resonate with the millions of people who don't pour through RSS feeds on an hourly basis, and Sony knows a thing or two about nurturing the mass market. Assuming we eventually receive confirmed e-reader sales figures, it'll be interesting to see how Amazon's mix of online publicity and Amazon-only distribution stacks up against Sony's traditional approach.
Open Question: All-in-One Devices or Single Use E-Readers?
Mac Slocum
September 15, 2008
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Comparisons between the Kindle and the iPhone often touch on functional differences: the Kindle is a dedicated reading device with a few extra features; the iPhone is a bundled gadget that can serve as an e-reader.
The gap between single- and multi-use devices raises key questions about the future of e-readers and ebooks:
- When it comes to reading digital books, do consumers prefer a dedicated device or an all-in-one gadget?
- Is the market big enough to support both types of devices?
On the Print is Dead blog, Jeff Gomez says dedicated e-readers work well for book reading:
One thing that I don't mind about the Kindle is that it's an extra device. I used to think that I wanted an integrated device -- one thing that did everything -- and that I wouldn't want to carry around yet another device or gadget. But I actually like the fact that the Kindle is (more or less) just a device for the reading of content. Maybe this harkens back to the fact that every book is a destination; you get into bed and pick up a book because you want to read. You don't pick up a book to take pictures, record video or get your voicemail. So the fact that I don't use the Kindle to play solitaire is fine with me. True, that means I can't read something if I leave the house and have just my cell phone in my back pocket. But then again, a cell phone screen is too small, and most books are too big, so carrying a Kindle seems the right compromise.
Alison Flood from The Guardian casts a vote for bundled devices:
I'm waiting for an e-reader that bundles many uses into one: music player, phone, BlackBerry, internet, ebooks. That's what will really make the market take off. Of course they won't ever replace books, but then they're not meant to. It'll be something new and different and very exciting. Just don't drop it in the bath.
Which type of device do you prefer? Please share your thoughts in the comments area.
News Roundup: Sony Reader Arrives in UK, Google Scanning Newspaper Archives, Blanket Copyright Licenses vs Fair Use
Mac Slocum
September 12, 2008
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UK Reaction to Sony Reader Release
Sara Lloyd discusses the impact of the Sony Reader's recent release in the United Kingdom:
Anecdotally, Waterstones store staff report a great deal of interest from customers, and the rumour mills (or well-planned leak??) put a 6 figure number on the Sony Readers sold by the morning of Thursday 4th September.
As I'm sure all of those working in the digital publishing departments of trade publishing houses will agree, it's nice finally to have a major high street bookselling brand pitch itself into the ebook ring so wholeheartedly - and the Sony device is the most compelling (and competitively priced) there is of the dedicated devices so far available here in the UK. I must say it did make my heart leap just a little bit to see huge POS displays promoting the Sony Reader and the associated ebook catalogue from Waterstones in the Tottenham Court Road and Picadilly branches, and it was fun to go in and do some underground detective work to discover that the Waterstones staff seemed quite clued up about it all. (Continue reading)
Google Scanning Newspaper Archives
Google is extending its scanning efforts to newspaper archives. From the New York Times:
Under the expanded program, Google will shoulder the cost of digitizing newspaper archives, much as the company does with its book-scanning project. Google angered some book publishers because it had failed to seek permission to scan books that were protected by copyrights. It will obtain permission from newspaper publishers before scanning their archives.
Google ... will place advertisements alongside search results, and share the revenue from those ads with newspaper publishers. (Continue reading)
Colleges Weigh Blanket Copyright Licenses vs Fair Use Rights
The Copyright Clearance Center is extending its offer of blanket licenses to larger universities. In a 2007 article in the Chronicle of Higher Education (subscription required), some school administrators expressed concern about the implicit waiver of fair use assertions:
But some librarians are ambivalent about blanket licenses, Mr. Rehbach [Jeffrey R. Rehbach, the library-policy adviser at Middlebury College] says, because they fear that colleges will pay for copyright licenses instead of asserting their rights under fair-use doctrine. "We debate back and forth whether this is the best model for us," he says. "As we move toward more licensed products, are we giving up basic rights under the law?"
UK Reaction to Sony Reader Release
Peter Brantley
September 11, 2008
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Sara Lloyd discusses the impact of the Sony Reader's recent release in the United Kingdom:
Anecdotally, Waterstones store staff report a great deal of interest from customers, and the rumour mills (or well-planned leak??) put a 6 figure number on the Sony Readers sold by the morning of Thursday 4th September.
As I'm sure all of those working in the digital publishing departments of trade publishing houses will agree, it's nice finally to have a major high street bookselling brand pitch itself into the ebook ring so wholeheartedly - and the Sony device is the most compelling (and competitively priced) there is of the dedicated devices so far available here in the UK. I must say it did make my heart leap just a little bit to see huge POS displays promoting the Sony Reader and the associated ebook catalogue from Waterstones in the Tottenham Court Road and Picadilly branches, and it was fun to go in and do some underground detective work to discover that the Waterstones staff seemed quite clued up about it all.
Dear Author says a new version of the Sony Reader could be announced in October:
One release held close to the vest is news about the Sony Reader. Apparently there is a Sony Reader event to take place on October 2, which something new will be announced. It could be a larger Sony Reader. It could be a new design. Or it could be a Sony Reader with wireless capabilities. Who knows but it looks like waiting until October to buy a new reader makes some sense.
TOC Recommended Reading
Mac Slocum
September 4, 2008
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Create Digital First (Martyn Daniels, Brave New World)
Today we are the start of a digital consumer offer but it is in the main based on yesterday's physical cost model, processes and perceptions. Merely taking the finished book and generating a digital rendition that mirrors the physical one is what music did with CDs. Is it logical to merely replicate the book and create just another rendition? We don't envisage the same demand change as music experienced in selling just fragments (tracks), but it is possible to see the selling of installments or part works, where all the complete 'book' may not be bought.
(Via the Reading 2.0 list)
The Elements of a Perfect eReading Device (Dear Author)
I think that there is a technological gap between what readers would like in the perfect ereader and what can actually be done. If you don't like LCD screens, then you are limited by refresh rates and the inability of eink technology to actually perform some multi function device programs. If you don't like to be limited by refresh rates, want a backlight, and ability to play video, browse the web, and even do a lot of typing (or editing of manuscripts), then eInk devices aren't for you.
(Via Electric Alphabet)
Google Chrome is Bad for Writers & Bloggers (Edward Champion, Edward Champion's Reluctant Habits)
Anyone who uses Chrome will technically own the copyright, but who needs copyright when the Chrome user effectively gives up her right to distribute this content in all perpetuity and without royalties? So if Joyce Carol Oates is using Chrome and types an email to someone, she "owns" the copyright. But Google has the right to use anything that Ms. Oates types into Chrome for any purpose. Google responds. (Via Jose Alonso Furtado's Twitter stream)
Open Question: Have You Seen a Kindle in Public?
Mac Slocum
August 19, 2008
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A flurry of new Kindle guesstimates and analyst predictions has reignited the Kindle number debate (something I'm not fond of). One of the oft-cited arguments is: "How can the Kindle be so popular if I've never seen one in public?"
There are big holes in this line of inquiry, but since it gets raised so often I figured a few device-spotting questions were worth posing to the TOC community:
- Have you seen a Kindle in public? If so, where did you see it?
- Have you seen a Sony Reader or other standalone e-reading device?
- Have you seen more than one e-reader?
- When did you first see an iPod in public? How about a cell phone?
- When did iPods and cell phones transition from public novelties to commonplace items?
Please share your thoughts in the comments area.
Kindle Projections, Roadblocks and Sightings
Peter Brantley
August 12, 2008
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Theresa Poletti from MarketWatch comments on the relative absence of Kindle sightings, particularly in Silicon Valley:
The biggest problem is the fact that the Kindle is only available online, via the Amazon.com Website. For many consumer electronics products, potential buyers need to touch and feel the device, to pick it up and play with it, before making any kind of purchasing commitment ...
Another roadblock for the Kindle is design. The company offers no alternative colors to the chalky white, which gets dirty easily and "looks cheap" according to [Rob] Enderle. He notes that the competing Sony eReader is more stylish, though it lacks many of the service components that make the Kindle popular.
Tech Publisher Asks "Are Ebooks Ready for Technical Content?"
Andrew Savikas
July 29, 2008
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Dave Thomas from the Pragmatic Programmers is mulling whether to make their books available on the Kindle, and encountering many of the same issues we faced here at O'Reilly regarding technical content and the limitations of current ebook devices:
In fact, we've had a prototype form of that capability for a while now, but we've always held back. Frankly, we didn't think the devices worked well with our kind of content. Basically, the
.mobiformat used by the Kindle is optimized for books that contain just galleys of text with the occasional heading. Throw in tables, monospaced code listings, sidebars and the like, and things start to get messy.
Dave's post has sparked a great conversation within the comments, including one from Shelly Powers, whose book Painting the Web was among those included in our pilot program:
I think that providing the package deal that O'Reilly does (with PDF, epub, and mobi), in addition to downloadable code is the way to go. If you sell Kindle books, you definitely need to make both your figures and your source available, separately. For instance, I have my Painting the Web figures in an online gallery and the examples are available at O'Reilly--takes care of a lot of issues related to Kindle. Another approach could be to make available (for no additional cost) a PDF of just the figures, or the figures and code.
Preparing a book for the ebook market may seem like a lot of work, but you have the potential to reach a new audience of book buyers. Buyers used to the internet and having access to immediate information; who may not want to order a book and wait a week for it to arrive, but who will buy a book if it means they can have access to it now. I wouldn't have considered myself an "impulse buyer" when it comes to books, but I have probably at least a dozen books I bought because the ebook format was cheaper (that's a key element), and I could get the book _right now_.
On one hand, merely working to replicate a print experience isn't the right way to exploit the benefits of the new platform; on the other hand, publishers (and as usual, I use that term quite loosely) should be able to expect at least minimal rendering of common elements like tables, along with support for at least the same core 14 fonts available in Acrobat (speaking of fonts, if you're looking for a laugh check out this mock "font conference").
News Roundup: Sony Reader Now Supports EPUB, Esquire Using E Ink on September Cover, What Authors Can Learn from Silicon Valley
Mac Slocum
July 25, 2008
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Sony Reader Now Supports EPUB and Digital Editions
The new firmware for the Sony Reader (model PRS-505) supports EPUB and Adobe Digital Editions. From MobileRead:
I can now confirm that this particular speculation seems to have proved out: the new firmware (available sometime today, July 24th) will include support for both epub and Adobe's Digital Editions. It will also include support for PDF reflow, which is something we've long been looking for. As an extra added bonus, the new firmware will support DE's DRM system for both epub and PDF. However you may feel about DRM, this support for it, along with PDF reflow, means that all those PDF e-books available from many public libraries are now in play on the Reader for the first time, so dust off those library cards, folks!
First E Ink Magazine Cover Coming in September
Esquire will use E Ink technology to declare "the 21st Century Begins Now" on 100,000 flashing copies of its September issue. David Granger, Esquire's editor in chief, discusses the first E Ink-driven magazine cover with the New York Times:
... on its own, the magazine will run out of juice after 90 days. Mr.Granger knows some will see the cover as a gimmick -- but he says he thinks the technology behind it, which has been used for supermarket displays but never embedded in a magazine, speaks to the possibilities of print. (Continue reading)
What Authors Can Learn from Silicon Valley
Sramana Mitra of Forbes.com sees parallels between author Elle Newmark's grassroots audience development and Silicon Valley's software process:
In Silicon Valley, we do alpha and beta products -- small prototypes of our vision -- and recruit a small number of customers to gain early validation of the products' viability. These alpha and beta products, along with early customer validation, help us sell our ventures to investors and raise millions of dollars in venture money.
In Newmark's case, she spent less than $10,000 of her own money to "bootstrap" her self-publishing effort, she found customers online, and then she recruited William Morris agent Dorian Karchmar as her "investment banker," who then got her Simon & Schuster as a "venture investor." Newmark's deal with Simon & Schuster is widely rumored to include a seven-figure advance.
Sony Reader Now Supports EPUB and Digital Editions
Peter Brantley
July 24, 2008
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The new firmware for the Sony Reader (model PRS-505) supports EPUB and Adobe Digital Editions. From MobileRead:
I can now confirm that this particular speculation seems to have proved out: the new firmware (available sometime today, July 24th) will include support for both epub and Adobe's Digital Editions. It will also include support for PDF reflow, which is something we've long been looking for. As an extra added bonus, the new firmware will support DE's DRM system for both epub and PDF. However you may feel about DRM, this support for it, along with PDF reflow, means that all those PDF e-books available from many public libraries are now in play on the Reader for the first time, so dust off those library cards, folks!
Select O'Reilly Books Soon on Kindle, and as DRM-free Digital Bundles (Including EPUB)
Andrew Savikas
June 18, 2008
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Update (7/15): 30 O'Reilly titles are now available as ebook bundles. Full information is available here.
Update (6/19): On his New York Times blog, David Pogue has noted O'Reilly's pilot in the context of the recent discussion prompted his column on ebooks and piracy (which brought insightful responses from Adam Engst and Mike Masnick, along with a follow up from David).
Ebooks are certainly nothing new for us at O'Reilly. We've offered PDFs of hundreds of our titles for some time now, and until quite recently Safari Books Online, our online-publishing joint venture with Pearson, generated more revenue than was typically associated with the entire downloadable ebook business.
But it's clear that things are changing in the ebook market (though precise numbers are proving hard to come by), so we've decided to officially announce two new e-publishing programs that have been in the works for some time:
- First, through oreilly.com we will offer a select number of books as a bundle of three ebook formats (EPUB, PDF, and Kindle-compatible Mobipocket) for a single price -- at or below the book's cover price -- starting in early July. Since we began selling PDFs directly some time ago, we've given those customers free updates to the PDFs to reflect published changes in the books; the same will apply to the ebook bundle, which will replace the PDF option on those titles. That also means that although the ebooks aren't yet available, if you buy the PDF now, you'll receive the EPUB and Mobipocket versions as a free update once they're available in early July. These files (like all our PDFs currently for sale) will be released without any DRM, though we are exploring some custom watermarking options. With these three formats, customers should be able to read the books with most current ebook software and devices, including Adobe Digital Editions, Kindle, Blackberries, and Sony Reader (Sony announced in May that EPUB support is forthcoming in a firmware update for their Reader).
- Second, O'Reilly has agreed to sell select ebooks for the Kindle through Amazon. We hope to see those ebooks available for sale through the Kindle store in the near future.
The Pitfalls of Publishing's E-Reader Guessing Game
Mac Slocum
June 3, 2008
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A parlor game is working its way through the publishing industry: "Guess E-Reader Sales."
Neither Amazon nor Sony will reveal sales figures for Kindles or Readers, so publishing professionals and prognosticators are relying on ambiguous data -- e.g. financial line items, or the amount and tone of user comments on the Kindle's Amazon listing -- to squeak out guesstimates.
Parlor games are generally innocuous, but two short paragraphs in the New York Times' BEA roundup touch on the competitive disadvantages stemming from e-reader ambiguity:
But neither Amazon nor Sony will say how many of their products they have sold, making it impossible for publishers to assess the size of the market or for bookstore owners to evaluate the threat.
One publisher estimated that Amazon had sold roughly 10,000 Kindles, while another estimated that as many as 50,000 electronic-book readers of all types are in general circulation. But both publishers, who spoke on the condition of anonymity, said that those figures were little more than educated guesses. [Emphasis added.]
Again, this guessing game may seem harmless on first blush, but closer inspection reveals three business pitfalls bubbling beneath the surface:
1. False response through vapor messages: Amazon's two recent Kindle "announcements" (here and here) are intricately developed statements, each of which requires second and third looks to realize there's no "there," there. Combine these official announcements with customer comments and sales guesses already in circulation, and soon we're all amplifying messages that don't actually exist. Meanwhile, Amazon receives attention without ever showing its hand.
2. As the Times notes, ambiguous threats are impossible to evaluate: The default response to closely guarded sales figures is to assume those figures are low. But the longer the e-reader guessing game goes on, the easier it becomes for imagination and fear to creep into the equation. These emotional responses, if taken to an extreme, may actually hinder publishers from developing their own digital gameplans.
But there's a flip side to extended ambiguity: If/when Amazon and Sony ever reveal reliable information, publishers might breath a sign of relief because they finally know what they're dealing with. The anxious shuffling we're currently witnessing could finally turn into definitive business strategies -- and this is a prime reason why we may never see hard data from either of these companies.
3. The distraction component: All this talk about Kindles and Readers and the impending doom heralded by electronic formats distracts everyone from the larger digital issue: It's not the device that matters, it's the platform.
Making books available in digital formats ("the platform") is vital to sustained and future growth because digital is both a way to take advantage of current devices like the Kindle and the Reader, and it's a way around hardware lock-in. Popularity defines the power of a content device (this is why the iPod is infinitely more powerful than the Zune), but if a content provider cannot accurately gauge popularity, then the focus needs to elevate to a broader level of analysis: How can my company take advantage of digital as a whole? How can we best position ourselves to adapt if/when the electronic book tipping point emerges? How do we make the platform work for us?
Distraction from these core questions makes it easier for a third party to swoop in and grab the platform itself, which, as we've seen on the music side, is where the real power lies.
Iliad Book Edition E-Reader Coming to UK
Liza Daly
May 8, 2008
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Just in time for our discussion on the ideal e-book reader comes a new product that will be the first e-reader sold in the United Kingdom.
Trading Wi-Fi for increased storage and an overall price drop, the iLiad Book Edition is a successor to the iLiad 2. Both use the same iRex e-ink technology and feature a tablet-based touch screen. There is no bundled online service or book store, but both iLiads have support for open formats such as PDF. 50 public domain books are preloaded.
Borders UK will sell the device in a small number of stores, and will launch an online ebook store shortly thereafter.
Unfortunately, even this "reduced" price of £399/€499 is unlikely to win over e-reader skeptics, especially without network connectivity. Buying books will always require tethering the device to a computer and completing the purchase over the Web.
Other iLiad Book Edition technical specs:
- 8.1-inch (diagonal) Electronic Paper Display
- 8.5 inch high x 6.1 inch wide, weight 15.3 ounces
- 768 x 1024 pixels resolution, 160 DPI, 16 levels of grey-scale
- File formats supported: PDF, HTML, TXT, JPG, BMP, PNG, PRC (Mobipocket)
- 128MB accessible flash memory; storage expandable via USB, MMC or CF cards
- Built-in stereo speakers and mini-headphone jack
- USB Connectivity to PC
- Optional external 10/100MB Ethernet networking via Travel hub
What Would Your Ideal E-Reader Look Like?
Mac Slocum
May 7, 2008
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I've seen a number of articles discussing the e-reader merits of low-cost laptops like the Asus Eee PC and the OLPC. Reviews say both machines adequately handle e-reader duties, but the overall experience is like reading a magazine through a Web browser: novel, but not really practical.
On the opposite side, the Kindle, Sony Reader and other dedicated e-readers continue to be debated. The screen resolutions and portability of these devices are generally appreciated, but there are broader issues with ergonomics, ebook formats, proprietary quirks, connectivity, etc..
Put it all together and it's clear we have yet to reach the e-reader promised land. But that doesn't mean we can't play with the topic ...
What I'd like to know is, if you had your druthers, what would your ideal e-reader look like? What specs would it feature? What formats would it handle?
Please share your thoughts in the comments area.
An Educated Guess at Kindle's Impact
Mac Slocum
April 8, 2008
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Kindle sales figures aren't available and the devices are still sold out, but the Associated Press notes a connection between the Kindle's Nov. '07 release and an uptick in ebook sales across the industry:
Publishing officials are reluctant to discuss sales figures, but say that they have seen double digit increases in e-book sales since the Kindle's release, including renewed interest in downloads on the Sony Reader.
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