Entries tagged with “search engine optimization” from Tools of Change for Publishing
Webcast Video: Why Publishers Should Care About SEO
Mac Slocum
November 6, 2008
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Below you'll find the full recording from last month's TOC Webcast, "Why Publishers Should Care About SEO," with SEO expert Jamie Low.
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[TOC Webcast] Tomorrow: Why Publishers Should Care About SEO
Mac Slocum
October 21, 2008
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Update: 11/08 -- The full recording from this TOC Webcast is available here.
Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Our presenter will be Jamie Low, founder of SearchEngineMarketing.com and an expert in search engine optimization (SEO).
Topics Jamie will discuss include:
- how publishers can get ranked for specific queries related to their content
- why some pages earn top spots in search listings and others fail to advance
- how to evaluate SEO strategies that will support real-world business objectives
Slots are limited, so register for free today.
[TOC Webcast] Why Publishers Should Care About SEO
Mac Slocum
October 14, 2008
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Update: 11/08 -- The full recording from this TOC Webcast is available here.
Tools of Change for Publishing will host a free webcast with search engine optimization (SEO) expert Jamie Low on Wednesday, Oct. 22 at 1 p.m. eastern (10 a.m. pacific).
Jamie will use a conversational format and live search queries to examine SEO elements and techniques, including:
- how publishers can get ranked for specific queries related to their content
- why some pages earn top spots in search listings and others fail to advance
- how to evaluate SEO strategies that will support real-world business objectives
Slots are limited, so register for free today.
The Myth of the Level Digital Playing Field
Mac Slocum
August 26, 2008
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In response to Kassia Krozser's post about authors and electronic publishing rights, Joe Wikert notes that the sources of digital content influence discoverability:
One of the myths of the e-publishing world is that all books are on a level playing field, so you'll sell just as many with publisher X as you will with publisher Y. This simply isn't true, at least not in most cases. This is very similar to the complicated world of Google search results. Just because you love chocolate and you launched a website all about chocolate doesn't mean you'll immediately climb to the top of the Google results for a search on "chocolate."
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