Entries tagged with “reading devices” from Tools of Change for Publishing

The Importance of Viewing the World as Readers Do

Andrew Savikas
May 14, 2008 | Permalink | Comments (0) | Listen

In the rush to experiment and innovate with technology for printing, selling, writing, and marketing books, there have been some recent and relevant calls to take pains to remember the reader in all of this.

For a publisher (and in particular an editor and especially an author), energy and effort is understandably often directed at the book itself. But echoing a point made during this conversation between Kathy Sierra and Tim O'Reilly, customers don't really care about you or your products -- they care about what they're trying to accomplish, and successful product marketers remember that.

At Friday's BISG Making Information Pay event, Michael Cader drove the point home nicely using the Alex Rider series of books as an example. "I want to buy my son the third book in the series, and he wants to read it." But just looking at the books on the shelf, "I can't figure out which one is the third one." These are books that are competing just fine with the Wii and MySpace and World of Warcraft, yet (at least according to Michael -- I should acknowledge I'm unfamiliar with the books) they don't include an easy way for novices to navigate from one book to the next.

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Think Digital and Get Accessible for Free

Andrew Savikas
May 7, 2008 | Permalink | Comments (3) | Listen

Today brought news of the release of a "Save to Daisy" add-in for Microsoft Word, and while a new Word add-in wouldn't normally be news for publishers, there's a bit more to this story.

Among the benefits of distributing content digitally is that it ostensibly makes the content more accessible to alternate reading devices. It's not difficult to see how -- compared to a printed page -- text marked up for computers to read (think HTML) would be much easier for a computer to read to a human (like Braille readers or text-to-speech). Indeed, for some time now we've offered audio versions of many O'Reilly articles and blogs (including this one). But in reality, format diffusion and DRM has often frustrated accessibility efforts (and by extension, consumers).

The industry migration toward EPUB has the potential to address this -- any (non-DRM) EPUB file should in theory be readable by a variety of accessibility devices, with no added conversion cost or delay.

But first there's a shift that needs to happen, and that's a shift on the part of publishers from building books primarily intended to be consumed in print to building books that are intended to be consumed digitally. When we first learned of the "Export to EPUB" feature in InDesign, there was premature optimism internally that it was the answer to a lot of questions about how to present some of our most popular content in a more digital-friendly form. The reality though is that simply exporting EPUB from InDesign files designed for print created essentially useless output. Our contacts at Adobe helped clarify that a huge part of getting good EPUB out of InDesign is about designing the content with that format in mind -- something very few designers are doing yet that I'm aware of. There's a serious education issue here, in that most people who hear that InDesign can export to EPUB assume it's as easy as "Save as..." and it's not. For example:

... when threading together text fields, they will always be exported in the correct order. However, they will also always be in one flow. All of the layout editing that you have done to place the text boxes with respect to each other or the page is discarded. You will have to style the layout of the EPUB manually, after export.

There's growing inertia behind EPUB (I like to refer to it as the "mp3 of ebooks"), and when ebooks become a primary delivery format, rather than a secondary one, expect to see much more content available in an inherently accessible way. Here's hoping the next version of Word includes "Save as EPUB" from the start. (For now you can try the free DAISY pipeline to convert those exported DAISY Word files into EPUB.)

Related links:

• New DAISY Pipeline Released
• Ebook Format Primer
• Keep Your Eye on the epub Ball (But Do Play Nice)