Entries tagged with “reading campaign” from Tools of Change for Publishing

Reading Campaign Taps Web Trickery

Mac Slocum
June 4, 2008 | Permalink | Comments (0) | Listen

The following is for entertainment/information purposes only. Don't blame us when you get fired for reading Animal Farm on the job.

Read at Work is a Web site that displays a Windows XP overlay on your computer (in itself not all that impressive ... especially if you're on a Mac). But look closer and you'll see that the clickable desktop folders contain poems, short stories and novels -- all rendered in fake PowerPoint files complete with cliched PPT navigation and generic clip art. It's certainly not the best way to read a classic, but the increased job security should offset any formatting annoyances.

The New Zealand Book Council launched the site as part of a reading campaign. More info is available at BestAdsOnTV.com.

(Via BuzzFeed.)

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