Entries tagged with “politics” from Tools of Change for Publishing

Newsweek Repackaging Candidate Coverage for Kindle Bios

Mac Slocum
October 14, 2008 | Permalink | Comments (2) | Listen

Newsweek will aggregate its coverage of John McCain, Barack Obama, Sarah Palin and Joe Biden into four Kindle-only biographies. From Amazon's Kindle Blog:

The book-length biographies contain archived reporting and commentary from Newsweek's coverage of the candidates from the magazine's award-winning political correspondents. Each biography takes readers through the lives of the candidates, from their personal beginnings to their political breakthroughs.

The $9.99 books will be available for download tomorrow. Amazon previously released Kindle biographies of both prospective first ladies.

Politico Expanding Staff, Circulation and Ad Space

Mac Slocum
September 22, 2008 | Permalink | Comments (0) | Listen

Politico doesn't shy from a challenge. The upstart political news outlet is expanding its newsroom, increasing its circulation, and claiming tough-to-sell advertising space from other media outlets. From the New York Times:

Looking for a new revenue source, it recently created Politico Network, working with a handful of newspapers, including The Atlanta Journal-Constitution and The Plain Dealer in Cleveland. Politico provides some articles to the papers, which turn over some of their online advertising space to Politico to sell ...

... Political pages can be an especially tough sell for papers, whose consumer advertisers dislike controversy. But Politico hopes to aggregate political pages from multiple newspapers, sell them to advertisers, and return to the papers significantly more than they would receive from standard ad networks.

Tags: advertising media newspapers politico politics

Stay Connected

	TOC RSS Feeds News Posts Commentary Posts Combined Feed New to RSS?
	Subscribe to the TOC newsletter.
	Follow TOC on Twitter.
	Join the TOC Facebook group.
	Join the TOC LinkedIn group.
	Get the TOC Headline Widget.