Entries tagged with “online publishing” from Tools of Change for Publishing

Tech Publisher Finds Path to Web Revenue

Mac Slocum
May 5, 2008 | Permalink | Comments (0) | Listen

Tech/trade publisher International Data Group (I.D.G.) rolled one of its largest magazines, InfoWorld, into a Web-only publication in April 2007. A profile of the company in the New York Times reveals encouraging first-year results from InfoWorld's digital transition:

There were nervous months after the switch as the company awaited the reaction from advertisers and readers, but before long InfoWorld’s Web audience was growing and its business improved. Today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.

(Via mediabistro.com)

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The Key to Web Success: Pretend Print Doesn't Exist

Peter Brantley
April 29, 2008 | Permalink | Comments (0) | Listen

Josh Gordon at Folio explains why pure-play Web businesses are beating established publishers are their own game:

Print people are spoiled. Too often when a magazine launches a web product the editorial focus [is] the same or similar to the positioning as the print product. As for functionality, too often the mission statement is, “To extend the magazine brand onto the Internet.” Big mistake. Your website needs its own editorial focus, and mission. While it should complement your print product it cannot just extend it.

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