Entries tagged with “niche” from Tools of Change for Publishing
An On-Demand Night at the Opera
Mac Slocum
October 15, 2008
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The Metropolitan Opera is letting its inner geek run free. Performances will soon be available as pay-per-stream feeds and subscription packages through The Met's Web site. From the New York Times:
For $3.99 or $4.99 per streamed opera, users will have a six-hour window in which to listen to or watch a production, once it has started. A monthly subscription for $14.99 brings unlimited streaming, while a yearly subscription costs $149.99.
On the surface this seems like a no-brainer: serve a passionate audience while expanding the boundaries of "experience." Major League Baseball uses a similar model with its online offerings, and it's done quite well.
Boston Globe Spins Off Weekly Sports Tabloid
Mac Slocum
September 25, 2008
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Newspapers are turning to niches these days. The latest example is "OT," a new weekly sports tabloid from the Boston Globe:
The 24-page, full-color, oversize tabloid - called OT, which stands for "Our Town/Our Teams" ... costs 50 cents and will be published every Thursday ... The publication's goal is to provide coverage of professional sports teams that goes beyond daily news ...
... OT joins a growing roster of niche publications created by the Globe in the past two years. They include Lola, a monthly magazine targeted at young women; FB, a monthly with a name that stands for "Fashion Boston"; and Design New England, a bimonthly magazine about home and garden design.
The shifting media landscape has turned the Boston sports journalism market into a game of musical chairs in the last year. Reporters and columnists are bouncing between national outlets, the Globe, the Boston Herald, local television and radio stations, and upstart publications. Boston-based sports reporters used to be closely associated with their media organizations, but in recent years a handful have boosted their individual brands through simultaneous relationships with newspapers, broadcast stations, Web sites and personal blogs.
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