Entries tagged with “multimedia” from Tools of Change for Publishing
Boston Globe Spins Off Weekly Sports Tabloid
Mac Slocum
September 25, 2008
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Newspapers are turning to niches these days. The latest example is "OT," a new weekly sports tabloid from the Boston Globe:
The 24-page, full-color, oversize tabloid - called OT, which stands for "Our Town/Our Teams" ... costs 50 cents and will be published every Thursday ... The publication's goal is to provide coverage of professional sports teams that goes beyond daily news ...
... OT joins a growing roster of niche publications created by the Globe in the past two years. They include Lola, a monthly magazine targeted at young women; FB, a monthly with a name that stands for "Fashion Boston"; and Design New England, a bimonthly magazine about home and garden design.
The shifting media landscape has turned the Boston sports journalism market into a game of musical chairs in the last year. Reporters and columnists are bouncing between national outlets, the Globe, the Boston Herald, local television and radio stations, and upstart publications. Boston-based sports reporters used to be closely associated with their media organizations, but in recent years a handful have boosted their individual brands through simultaneous relationships with newspapers, broadcast stations, Web sites and personal blogs.
A Look at Book Publishing's Opportunities in Digital Marketing
Peter Brantley
May 9, 2008
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Richard Bawden and Mark Harding from KPMG discuss future scenarios for book marketing and product enhancement:
With virtual worlds like Second Life and social networking destined to splinter into hubs focused on shared interests, publishers and retailers are in a strong position to leverage people's love of books ... Publishers must also consider how books on screen can enhance the reading experience, with sound and vision adding extra dimensions. Think of the crunch that the snow could make as Lucy walks through the wardrobe and enters Narnia for the first time, offering extra sensory pleasure to younger readers.
Experiences like these will trigger behavioural shifts from generation to generation and will bring on the slow decline of traditional business models. If publishers choose to embrace innovation and lateral thinking, such experiences can prompt new revenue streams which will sustain their businesses. If, on the other hand, they choose to deny the digital future or fail to prepare adequately, they will hinder growth.
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