Entries tagged with “mobile content” from Tools of Change for Publishing

Economist on "Mobile Marvels" in Emerging Markets

Andrew Savikas
September 29, 2009 | Permalink | Listen

Though here when we talk about mobile it's usually in the context of mobile reading and media, that's just a small piece of what's happening as we move to the age of the mobile web, especially in emerging markets.

This week's Economist has a special report on Mobile and Telcoms in Emerging Markets that's worth a read. For example, in about two years mobile is forecast to eclipse fixed broadband as the way most people use the Internet:

Worth particular note are the Beyond Voice and Internet for the Masses stories (from which the graph above is taken):

HOW long will it be before everyone on Earth has a mobile phone? "It looks highly likely that global mobile cellular teledensity will surpass 100% within the next decade, and probably earlier," says Hamadoun Touré, secretary-general of the International Telecommunication Union, a body set up in 1865 to regulate international telecoms. Mobile teledensity (the number of phones per 100 people) went above 100% in western Europe in 2007, and many developing countries have since followed suit. South Africa passed the 100% mark in January, and Ghana reached 98% in the same month. Kenya and Tanzania are expected to get to 100% by 2013.

Mobile as New Medium

Andrew Savikas
September 7, 2009 | Permalink | Comments (21) | Listen

While prepping for my talk tomorrow on mobile publishing at the Digital Publishing Group in New York, I was also popping in and out of a related ongoing email conversation about textbooks and iPhones, and couldn't help but weigh in on the question of how to handle some the issues like cross referencing and annotations on the iPhone compared with in a textbook. Several people suggested the comments were worth sharing with a larger audience:

These are relatively minor technical problems that generally already have solutions. The bigger issue I see is that thinking of the problem as "how do we get a textbook onto an iPhone" is framing it wrong. The challenge is "how do we use a medium that already shares 3 of our 5 senses -- eyes, ears, and a mouth -- along with geolocation, color video, and a nearly-always-on Web connection to accomplish the 'job' of educating a student." That's a much more interesting problem to me than "how do we port 2-page book layouts to a small screen."

Mobile is big on the agenda at TOC Frankfurt, TOC New York, and I'm sure will come up during the upcoming TOC online event.

O'Reilly iPhone App Tips and Tricks

Adam Witwer
September 4, 2009 | Permalink | Comments (0) | Listen

As Andrew has discussed in some detail recently on this blog, O'Reilly has started publishing many books as iPhone/iPod Touch apps. Over the past couple of months, we've received a considerable amount of feedback from customers who have purchased the apps.

To address some of the most common questions we get, I recently added a page on oreilly.com. I cover three main topics:

• "Hidden" features -- handy things you can do that aren't always obvious in the UI
• Long code lines -- my attempt to help users deal with the question we get most often on the support queues
• Extracting the EPUB files -- yes, there is an EPUB file in that app, and you can get to it quite easily

I hope this page is useful to you. As we continue to receive feedback from our customers, I plan to add more tips and information.

Safari Books Online Goes Mobile

Allen Noren
February 9, 2009 | Permalink | Comments (9) | Listen

Like much of the publishing world, I'm eager to hear about Amazon's latest version of the Kindle. But that's not the only news today. I'm sitting here at TOC and talking to John Chodacki from Safari Books Online and, with a smile on his face, he's showing me beta version of m.safaribooksonline.com. (In full disclosure, Safari is a joint venture between O'Reilly and Pearson.)

The smile is well deserved. It looks great, it's fast, and I love the stripped-down navigation and lack of clutter. It's got a couple of bugs, and I don't like that I can't read our highly designed Head First books, but it's a Beta.

The mobile version will be released on 23 February, and if you're a Safari subscriber and have feedback, send it to safarimobile AT safaribooksonline DOT com. If you're not already a subscriber, you can get a free trial.

Palm's webOS Represents Major Shift for Syncing and Data

Peter Brantley
January 12, 2009 | Permalink | Comments (0) | Listen

In an article covering the Palm Pre mobile device, Ars Technica makes a very important point about how devices utilize network connectivity, and what the assumptions are underlying their models of data storage and access:

Users just make changes to their data (contacts, calendar, mail, etc.), and Palm's webOS handles committing those changes to whatever canonical data source it is accessing in the cloud. And herein lies the most important difference between the webOS and Apple's iPhone OS: the iPhone was originally designed under the assumption that the canonical source of a user's data (contacts, calendar, music, tasks, etc.) is a Mac. Palm's webOS, in contrast, presumes that cloud-based services are the canonical source for your data (with the possible exception of media, which we don't know about yet) ...

Palm's webOS does not presume any sort of tether at all. The company has totally ditched the idea that you will use this phone in conjunction with a specific "main PC" that contains the canonical, authoritative repository of your data. Instead, webOS draws seamlessly on a variety of data services--not data repositories, but cloud-based services that actively feed the device both data and critical context.

This is a deep, fundamental break with both the iPhone and previous, repository-based smartphone usage models, and it's important enough that other smartphones are bound to follow.

Related Stories:

• Open Question: Digital Ownership vs. Digital Subscriptions
• Cloud Computing's Potential Impact on Publishing
• The battle for the cloud
• Point-Counterpoint: On Digital Book DRM
• Point-Counterpoint: Digital Book DRM, the Least Worst Solution

Mobile Frenzy Feeds Mobile Carriers

Peter Brantley
July 25, 2008 | Permalink | Comments (0) | Listen

During the "2018: Life on the Net" panel at the Fortune Brainstorm: Tech conference, Joichi Ito noted that money sometimes follows money in a not necessarily thoughtful manner. One example is in mobile, where the mobile frenzy is in actuality pumping very significant amounts of money into the carriers' pockets. It's an important point to remember. Here's the clip from Silicon Valley Watcher:

And here is some supporting food for thought from mocoNews:

Matt Murphy, partner at Kleiner Perkins Caulfield Byers and head of their "iFund" investment pool for the iPhone, said early results from the App Store prove the potential growth opportunity. In just 10 days more applications were downloaded for the iPhone than what a carrier will typically see in a month from wallpaper and ringtone sales, he said.

Related Stories:

• Survey of Book Industry Reaction to New iPhone and App Store
• Ebook Adoption Could Come from Mobile Apps, Not Hardware
• Will Open Mobile Access Benefit Book Publishing?