Entries tagged with “kindle revenue” from Tools of Change for Publishing

Analyst: Kindle Could Add $750 Million to Amazon by 2010

Peter Brantley
May 16, 2008 | Permalink | Comments (3) | Listen

Silicon Alley Insider reports on an analysis of Amazon's potential income from the Kindle:

The Kindle could contribute 3% of Amazon's overall revenue in two years, argues Citi analyst Mark Mahaney, who has a born-again relationship with the device. Combining device and book sales in an iPod/iTunes-like model, Mark says, the Kindle could add $750 million to Amazon's top line in 2010.

These projections seem aggressive, in part because the Kindle requires consumers to significantly change their current behavior (Start building an e-book collection--vs. the iPod's ability to play music consumers already owned). But most of Mark's individual assumptions seem reasonable.

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• An Educated Guess at Kindle's Impact
• Speculation on Kindle 2.0
• What Would Your Ideal E-Reader Look Like?