Entries tagged with “international” from Tools of Change for Publishing
The App Store and the Long Tail Part 2: The Real "DRM" At Stake
Andrew Savikas
August 10, 2009
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Note there's a lot of images in this post, so if you're reading it via RSS, you may want to click through to the original post if you can't see the images.
A few weeks ago I wrote about how the small number of sales from many different countries were adding up to more than the large number of sales from the US in the App Store for our books. That trend has continued (and accelerated), and right now about 60% of our App sales are coming from outside the US:
When I've talked with other publishers about our success with iPhone Apps, they typically discounted what I said because I was talking about iPhone: The Missing Manual, a title particularly suited to the device. And to a degree, that's a fair argument, and I don't expect very many other books-as-apps to sell as well as that one. But the results for the next batch of 17 titles is instructive. For the two-week period of July 20 to August 2 (the first two calendar weeks the apps were on sale), five of the 17 titles sold more units as iPhone apps than via print (as measured in Bookscan). Here's a comparison across all 17 titles:
That got me wondering why there's not stronger interest from other publishers, especially trade publishers, in iPhone apps (besides concerns about pricing and the approval process). Then as I was looking at rankings for some of the top paid book apps, I spotted a possible answer.
In the App Store, each country has its own top 100 lists (overall and for each category, and for free as well as paid). Something that's #1 here in the US may not even register on the top 100 in another country. Here's the current (as of this writing) worldwide rankings for the "Classics" App, the #1 paid book app right now:
Classics is one of the most popular paid book apps in nearly every country with iPhone service (the list actually goes further down than shown above).
Now here's the current (as of this writing) worldwide rankings for "Twilight" which has been holding steady in the top 25 paid apps here in the US:
Yup, that's it. Just the US. Presumably this is a rights issue -- Hachette either doesn't have the rights to sell this book as an App anywhere else, or they're choosing not to. But taken in light of our own sales of nearly 2/3 outside the US and the data from Classics, that means a publisher who can't (or won't) sell their app outside the States is missing a lot of the market. Here's the current rankings for the "A Twilight Trivia" app, which is ranked above Twilight in the US (and is not affiliated with Hachette or Stephenie Brown):
So there's clear interest in the Twilight content on the iPhone outside the US -- enough interest to keep this app well into the top 100 paid book apps in dozens of countries.
Perhaps the most important "digital rights management" at stake right now is that of the rights to sell digital content globally.
If you're planning to attend the Frankfurt Book Fair, producing and selling digital and mobile content from a global perspective will be a big part of the program at TOC Frankfurt on Oct. 13.
[TOC Community] How Does Digital Affect Territorial Rights?
Mac Slocum
September 22, 2008
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Over on the TOC Community, David Henley poses interesting questions about rights and territories:
With the looming ebook and international POD availability, won't the traditional territorial rights market start to become shaky? Especially for publishers in countries like Australia whose main income comes from distributing US and UK owned content?
iPhone Not Hot in Japan
Peter Brantley
September 17, 2008
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The Wall Street Journal says iPhone sales are stagnating in Japan:
According to market-research firm MM Research Institute, Apple sold about 200,000 phones in Japan in the first two months [July and August]. Since then, however, demand has been falling steadily, and analysts now widely believe sales are unlikely to reach a total of 500,000 units. That is half the one million units that they previously thought Apple could sell. One big challenge is that Japanese users already have access to some of the most advanced mobile-phone technologies in the world. Models currently sold by Japanese cellphone makers typically contain a high-end color display, digital TV-viewing capability, satellite navigation service, music player and digital camera. Many models also include chips that let owners use their phones as debit cards or train passes.
Twitter Faces Ramifications of Not Being Global
Peter Brantley
August 15, 2008
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Twitter, the microblogging service, has had an uneven rollout of an economic model, and was never able to come to good terms on payments for instant messaging (SMS) through its application with mobile carriers abroad. Consequently, it has limited its instant message functionality to North America. On his blog, White African, Erik Hersman talks about the ramifications when you try to be global, and then can't:
In our globally connected world, if your service can't cover the globe, then you need to open it up for communication between similar services. What we really need is a platform that allows Twitter-like applications to "talk" to each other globally. If I set up a similar platform in West Africa then there should be a way for Twitter users in the US to also accept my updates. Closed gardens in this case create single points of failure. (I'm interested in the less restrictive Identi.ca platform.)
This global contraction by Twitter creates opportunities for others. Jaiku, recently purchased by Google, now has the ability to grow deeper into other regional markets. And, if nothing else, Twitter has done us all a favor by launching a global pilot project that proves out the usefulness of this type of service. Launching country- or region-specific clones of this same type of service is now a real option. [Links included in original post.]
Borders Sells Stores in Australia, New Zealand, Singapore
Mac Slocum
June 5, 2008
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From Shelf Awareness:
Borders Group has sold its stores in Australia, New Zealand and Singapore to A&R Whitcoulls, the major Australian and New Zealand bookseller that is owned by private equity firm Pacific Equity Partners. The deal is valued at US $104 million (about $90 million now and up to $14 million in deferred payments next year) and should close next week.
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