Entries tagged with “harlequin” from Tools of Change for Publishing

Harlequin Embeds Hyperlinks in New Ebook

Mac Slocum
July 9, 2008 | Permalink | Comments (1) | Listen

Harlequin is adding interactivity to its ebooks under the banner "Enriched Editions." The first title to get the enriched treatment is Unmasked, a romance story chosen for its historical tie-ins. From a Harlequin press release:

Unmasked ... has been enriched with interactive buttons that hyperlink to Web sites containing photos, historical commentaries, illustrations, sound effects, maps, articles and more ... The interactive buttons have been designed to be unobtrusive, so if one prefers not to access the bonus material, the reading experience remains uninterrupted.

The Harlequin release says Unmasked and future Enriched Editions will be sold at the same price as the publisher's regular ebooks.

Related Stories:

• Publisher Offers Tips for Embedding Web Links in Ebooks
• Treating Ebooks Like Software
• Linking Books with the Web-Way of Thinking
• Adobe Eyes Interactivity in Ebooks
• Commentary on Penguin's Missed Ebook Opportunity

Harlequin as Innovator

Allen Noren
February 11, 2008 | Permalink | Comments (0) | Listen

Did you know that Harlequin, the romance novel publisher, is one of the most innovative when it comes to embracing and developing Web 2.0 technologies? And did you know that their readers are driving early adoption of ebooks and social networking? Brent Lewis, Director, Internet & Digital for Harlequin Enterprises Ltd., is in the midst of discussing many of their bold experiments, including their global online community, impressive author outreach and engagement, social networking in Facebook and SecondLife, including a huge costume party held in-world. On top of that they're one of the few publishers who realizes that the phone is a major platform for book publishers. (Hello, publishers! As one Nokia exec told me, "The US is a Third World country when it comes to cell phone use." And he didn't mean just for yacking.)

An truly impressive talk, and I hope we can convince Brent to speak at the next TOC. Do yourself a favor and  visit eharlequin.com. Study what they're up to.