Entries tagged with “digital subscriptions” from Tools of Change for Publishing
An Argument Against "Freemium" Content
Mac Slocum
May 13, 2008
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The "pay to remove ads" model -- also known as "freemium" -- is inherently flawed, argues Andrew Parker:
Why? Because the people in your audience with disposable income who are willing to pay for web services are the same ones that will self-select out of your audience for your ads. So, all that remains in your audience are people that are too cheap to opt out. That doesn't sound like the audience that Disney (DIS), Coca Cola (CKE), or even your average direct response advertiser wants to reach.
BN.com Selling Digital Magazine Subscriptions and Back Issues
Mac Slocum
May 7, 2008
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Barnes & Noble is now selling print and digital magazine subscriptions through its Web site. According to a B&N press release, the service contains more than 1,000 magazine titles and 12,000 back issues. Digital editions are handled by Zinio, the company that also manages B&N's "See Inside" book preview tool. M2 Media Group is managing print subscription fulfillment.
Commenting on B&N's magazine move, MG Siegler from VentureBeat questions the utility of digital magazine subscriptions:
The real question here is if people will want to read magazines online? The market this would seem to cater to, people like myself, [who] already spend so much time in front of a computer screen during the day that spending an hour or so more to read a magazine might seem like too much. However, transferring a digital magazine copy to an e-book reader like the Kindle might make [sense], but seeing as Amazon.com, a chief BN.com competitor, makes the Kindle, that probably won’t happen.
(Via Shelf Awareness)
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