Entries tagged with “digital rights management” from Tools of Change for Publishing
Point-Counterpoint: Digital Book DRM, the Least Worst Solution
Bill McCoy
November 24, 2008
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Last week my friend and International Digital Publishing Forum board colleague Peter Brantley, Executive Director for the Digital Library Federation, published a thoughtful article on TOC arguing that "digital book DRM is bad bad bad."
I rashly volunteered to offer a counterpoint. Now, let me say up front that I don't think ebook DRM is "good good good" any more than I think that of taxation, standing armies, or the proliferation of nuclear technology. But although one may dislike taxation, one may dislike even more the likely consequences of eliminating taxes (diminished schools, roads, law enforcement, ...). Peter's post focused on negative attributes of DRM in isolation. But to me, the important thing is to look at likely outcomes given various scenarios, and to consider what these outcomes would mean for the principal actors involved (authors, publishers, and readers). Not whether something is good or bad but whether it's better or worse than the likely alternative.
To me, it's pretty clear that the establishment by the industry of a broadly adopted cross-platform ebook DRM system should lead to a significantly better outcome for all concerned than if no such platform ends up getting established. "DRM" is a somewhat loaded term: to clarify, by "ebook DRM" I mean a relatively lightweight means of limiting and/or discouraging copying and use beyond publisher-permitted limits, intended more to "keep honest people honest" than to totally prevent copying. After all, a book can be scanned and digitized, or even re-keyed, with only a middling level of difficulty -- so aiming for "ironclad" DRM is not warranted, even if it were feasible.
Read more…Point-Counterpoint: On Digital Book DRM
Peter Brantley
November 20, 2008
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There is increased interest among trade publishers in pursuing some sort of "interoperable digital rights management" (DRM) for digital ebooks. There are many unlikely allies, who think that achieving a little DRM encourages publishers to move into digital spheres, and gives them breathing room. I think this is a really bad idea, and I wanted to publicly detail a few reasons.
What I've compiled is largely a list of counter-arguments; there are many affirmative defenses for unencumbered content that could be promoted. I've also numbered these paragraphs; on re-reading, they more often than not meld and intertwine as a potlatch of thoughts, and have not taken to my weak organization very well.
In a separate post, my friend and colleague Bill McCoy from Adobe will attempt to establish his own conclusions about whether an ebook DRM standard is a useful compromise, or a fool's errand. (Note 11/24/08: Bill's post is now available here.)
Read more…The Analog Hole: Another Argument Against DRM
Liza Daly
October 23, 2008
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Digital rights management (DRM) might be unpopular with the public and plagued with social and technical challenges, but at least it's a guarantee that digital books can't be pirated — right?
Not so fast. Experienced computer crackers will find weaknesses in any encryption scheme, but regular folks with basic computer skills can exploit the one weakness found in all DRM'ed media: the analog hole.
What is the Analog Hole?
The "analog hole" reflects a basic principle of physics: before humans can consume any digital media, the ones and zeroes that computers understand must be converted into an analog format that our senses can perceive. For music, it's sound waves; for video and for digital books, it's patterns of light.
If you've ever visited a major metropolitan city you've probably seen the analog hole in action: street vendors selling pirated copies of popular movies, often months before they're officially released on DVD. Most of these are "cam" films, shot in real movie theaters using camcorders. Even without access to a physical copy of the film, pirates are able to capture its analog expression: the sound and pictures as perceived by a theater-goer.
In music, the analog hole is often used to get around software preventing digital copying. A user simply plays the the desired song on their computer using the legal DRM-enabled software, and records the audio coming out of their computer. Now they have a copy of the sound recording, which can be re-imported into the computer and digitally-encoded, with the original DRM stripped out. (A similar principle is at work when DRM systems go defunct and users are told to pirate their own music, although the industry uses the euphemism "making a backup.")
Film and music companies are painfully aware of the analog hole and have taken steps to close it, either by monitoring patron behavior (as in movie theaters) or by petitioning to legally limit the recording features of consumer electronics.
Because reading is a visual experience, there is the possibility of an analog hole exploit. Unlike with camcorder copies or re-burned MP3s, there is a potential for no loss in quality. And with a little ingenuity, the process can be completely automatic.
One example: Ebooks and Optical Character Recognition (OCR)
Here's a sample digital book as displayed in Adobe Digital Editions. (This book is public domain and isn't technically covered by DRM, but the principle is exactly the same.)
I hid as much of the Digital Editions menus as I could and took a screenshot of this first page of Pride and Prejudice.
Next I downloaded some free optical character recognition (OCR) software. OCR programs can "read" images and output the words in them as plain text. It's a normal part of digitization projects, in which archival printed material is first scanned and its text is automatically extracted. At the consumer level, OCR software is often bundled with commercial scanners and fax machines.
I took my screenshot and fed it to the OCR software. Here's what I got without any special fine-tuning or spell-checking. Note that all typos are from the OCR software.
Chapter 1
It is a truth universally acknowledged, that a single man in possession ofa large fortune must be in want of a wife, However little known the feelings or views of such a man may be on his first entering a neighbourhood, this truth is so well fixed in the minds of the surrounding families, that he is considered the rightful property of someone or other of their daughters.
"My dear Mr. Bennet," said his lady to him one day, "have you heard that Netherfield Park is let at last?"
Mr. Bennet replied that he had not.
...and on through the entire first page. This output was in HTML, ready to be posted to the Web for anyone to read.
The OCR isn't 100 percent accurate, of course, but neither are the widely-available pirated ebooks created by laborious scanning of physical books, page after page. I was also using free software that requires careful fine-tuning to get working optimally; commercial OCR software is much better, especially when combined with spell-checking.
It wouldn't be difficult to automate the process of advancing one page in Digital Editions, taking a screenshot, and passing that on to my OCR software. Once the workflow was in place, I could strip hundreds or thousands of books of their DRM in a matter of minutes.
Another Possibility: Speech Recognition
My local library is kind enough to allow me to check out digital audiobooks. Naturally they're also secured with DRM (so much so that I can't actually play them, as they require Windows Media Player and I have only Mac and Linux computers). But assuming I could play them, I'd have available to me a nice stream of professionally-produced audio.
You're using speech recognition software every time you call a customer service line and an automated voice prompts you to speak your credit card number. If that's happened to you, you also know that speech recognition isn't 100 percent accurate yet, but under certain conditions it can be quite good. Automatic speech-to-text transcription isn't nearly as far along as optical character recognition, but it's another analog hole exploit that will eventually become trivial to perform.
Does This Mean Publishers Shouldn't Produce Ebooks or Audiobooks?
No! What I hope to convey is that DRM is not a true safeguard against ebook piracy. (It is, however, a known deterrent to ebook adoption.) I've heard a lot of passing the buck on DRM: publishers claim authors want it, booksellers claim publishers insist on it. These days it's hard to find someone to publicly state that they're actually for it.
I think of DRM like this: years ago my apartment was broken into and I called a locksmith to replace the door. My landlord had authorized me to get "the best lock possible," and the locksmith obliged with a four-foot steel bolt. It was almost too heavy to turn but made a very satisfying noise when it snapped shut.
I asked the locksmith, "Is this really unbreakable?"
"The lock is, sure." He slapped the door frame. "But this is made out of wood. If I really wanted to get in I'd just kick out the door. That's why I'm honest about what I sell." When I looked puzzled he handed me his business card. It contained his name, phone number, and company slogan: "A feeling of security."
Authors and publishers should be compensated for their talent and their hard work, and the desire for DRM is understandable. Book lovers, too, want their favorite authors to succeed. But digital books are a form of technology as much as they are literature, and technologies that are successful adapt to people's needs. Is just a "feeling" of security worth the ire of good customers who want to read their books wherever and however they like?
"Spore" Backlash: Is DRM Officially Bad for Business?
Mac Slocum
September 16, 2008
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Update 9/24/08 - Responding to consumer complaints, Electronic Arts has relaxed the digital rights management restrictions on "Spore."
If the backlash to Electronic Arts' new game "Spore" serves as a sign of things to come, strict digital rights management (DRM) restrictions are transforming from consumer annoyances into full-fledged business mistakes. From Forbes:
In just the 24-hour period between Wednesday [9/10] and Thursday [9/11], illegal downloaders snagged more than 35,000 copies, and, as of Thursday evening, that rate of downloads was still accelerating. "The numbers are extraordinary," [Eric] Garland [CEO of Big Champagne] says. "This is a very high level of torrent activity even for an immensely popular game title."
Electronic Arts had hoped to limit users to installing the game only three times through its use of digital rights management software, or DRM. But not only have those constraints failed, says Garland, they may have inadvertently spurred the pirates on.
On Amazon, "Spore's" one-star customer rating is driven by anti-DRM sentiment rather than analysis of the game itself. It's likely only a small percentage of "Spore's" potential customer base knows or cares about DRM, but Amazon's star-system shorthand makes no distinction between reviewers passing judgement on the game and those engaging in DRM activism. Deserved or not, a one-star rating averaged from thousands of reviews is the very definition of caveat emptor, particularly for casual shoppers who encounter "Spore's" listing down the road.
The combination of "Spore's" long history on the gaming world's radar and the publicity push surrounding its release will undoubtedly lead to good sales in the early going (anecdotal evidence suggests this is already the case). But "Spore" is one of those hyper-immersive games that's shaped by its users, and this DRM flap may ultimately limit adoption and future product opportunities.
Rhapsody Courts Apple Crowd with DRM-Free MP3s
Mac Slocum
June 30, 2008
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Rhapsody, a digital music subscription service, is now offering MP3 downloads with no digital rights management (DRM) restrictions.
Rhapsody's subscription service remains under digital rights protection, but Reuters says the company is looking to expand its reach into the Apple-dominated music sector by making its downloads compatible with iPods.
Amazon, Wal-Mart and Napster also offer DRM-free MP3 downloads, but to date no company has challenged Apple's iPod/iTunes model. An industry analyst offers Reuters one potential explanation for Apple's dominance, and it has nothing to do with DRM:
[Apple's] success has been due partly to a seamless interface between iTunes and the iPod and because it provides a good user experience, said analyst David Card of Jupiter Research.
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