Entries tagged with “circulation” from Tools of Change for Publishing

Newspaper Circulation Falls to WWII Levels

Peter Brantley
April 29, 2008 | Permalink | Comments (1) | Listen

Population growth and newspaper circulation are going in opposite directions. From Reflections of a Newsosaur:

Though circulation has fallen back to pre-Baby Boom levels, the population has more than doubled since 1946. If you divide circulation by population, you will find that fewer than 18 out of 100 Americans today buy a daily or Sunday newspaper. Back in 1946, 36% of the population bought a daily paper and 31% took a Sunday edition.

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