Entries tagged with “ap” from Tools of Change for Publishing

Politico Expands Content Sharing Service

Mac Slocum
December 3, 2008 | Permalink | Comments (0) | Listen

Here's a sliver of positivity from the gloomy news business: Politico's content sharing network has added more than 100 clients since launching in September. From Editor & Publisher:

Politico Network, which makes the political news Web site's content available in exchange for advertising placement, launched Sept. 9, according to Beth Frerking, an assistant managing editor.

Newspapers and broadcast outlets utilize the content for their Web sites in exchange for placing advertisements provided by Politico, with revenue shared by both.

Frerking says different content packages are available that provide between five and 15 Politico items per week. The more content the client uses, the less their share of the ad revenue.

"We sell ads for the entire network and the revenue is based on how much you use, either 50%, 40% or 30%," she explained. "Rather than charging you for it, it works like this."

CNN is also getting into the sharing/subscription game via its recently announced wire service, which is positioned as an alternative to the Associated Press wire.

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AP Struggles with Digital Growing Pains

Peter Brantley
July 2, 2008 | Permalink | Comments (0) | Listen

A story in the Wall Street Journal looks at how the Associated Press (AP) is struggling to find its place in a very different market for news distribution:

Many member newspapers say they support the AP's new-media initiatives and, particularly, its recent efforts to push members' content to mobile devices. The problem, some say, is the organization's perceived insensitivity to newspapers' financial hardship. The AP requires a seven-figure annual payment from most large newspapers, and it makes it very difficult to opt out of certain services. The New York Daily News has given notice that it will terminate its AP membership largely to protest a rule that requires two years' notice to drop AP services.

Related Stories:

• Downward Slide Continues for Newspaper Revenue
• Web Confusion Hinders Newspaper Ad Sales
• Lessons for Publishers in IDG's Digital Success