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“Quality Function Deployment,” or “QFD,” is a way of modeling business processes for good customer experiences. Sound like a lot of business jargon? Maybe it is, but it’s also very similar to something we in the interactive space are reinventing and rediscovering as “User Experience Design.” QFD was developed in the ’70’s and ’80s and continues to be refined today. In this entry we'll focus on requirements, and how QFD justifies the role of UX professionals in finding ways to wow users.
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